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7 Cool Cloud Security Startups At AWS Re:Inforce

Jay Fitzgerald

From the ‘holy grail of security’ to straightforward data protection tools, entrepreneurs touted a number of new cloud-security products at the Boston conference.

Baffle

With its headquarters in Santa Clara, Calif., Baffle last year raised $20 million in a Series B funding round led by Celesta Capital – and now Baffle is out touting what it calls its “data-centric security” approach to protecting data.

Ameesh Divatia, CEO and co-founder of the 7-year-old Baffle, said his company protects data via tokenization, masking and encryption. Baffle also uses a proxy-based approach that prevents cloud carriers from seeing customers’ data, he said.

Though he didn’t release revenue numbers, Divatia said his firm’s business tripled last year and plans to double revenue this year. Baffle sells via system integrators and resellers, he said.

 
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