Arctic Wolf Channel Exec: ‘We Want To Triple Our EMEA Headcount This Year’

Arctic Wolf EMEA Channel Director Johnny Ellis says the cybersecurity vendor is ready to ramp up its operations in the region.


Arctic Wolf EMEA Channel Director Johnny Ellis

Arctic Wolf is ready to ramp up its operations across EMEA following the appointment of Johnny Ellis as its new channel director for the region.

Speaking with Channel Partner Insight , alongside the Arctic Wolf’s VP and GM of EMEA, Clare Loveridge, Ellis outlined his plans for the channel and partners.

“Currently we have 94 partners across EMEA and I would say we’re actively being courted by 20 new ones per month across the region,” Ellis said.

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“We want the right partners who understand how we go to market.

“I think eventually the MSP market will be something we want to go for. It’s complicated, it’s difficult, and distribution is also something for the future.”

Where in EMEA are Arctic Wolf eyeing?

Adding how this will affect specific EMEA territories, Loveridge outlined where the vendor plans to drive growth.

“We’re going to continue to grow in the Benelux, Nordics, UK and DACH, and we’re going to add further heads in there to support each department but continue to build out the infrastructure.

“We’ll continue to invest in sales heads, we’ll continue to invest in channel support, but then we’ll invest in the business by putting roles such as inside sales, and then all of the behind the roles functions like HR, IT sales.”

Arctic Wolf to triple EMEA workforce

Loveridge revealed current macroeconomic pressures won’t hinder the vendor’s recruitment plans, adding that Arctic Wolf wants to triple its EMEA workforce.

“The plan was to treble the headcount in EMEA in this financial year, and that is still the plan.

“There’s no threat to the growth of this market. This market is a threat.”

Loveridge highlighted the rise in cyber breaches which has caused a knock-on effect to the growth in the cybersecurity market.

“This threat isn’t going away and we need to react to that and make sure we can offer our service to the customer base that needs it,” she said.

However she conceded that challenges will come with this goal in the form of the cybersecurity talent shortage.

Investing in its security platform

Arctic Wolf provides services for managed and cloud detection and response, managed risk, cloud security posture management, and managed security awareness.

On where else the vendor will be pumping cash into over the next year, Loveridge said the group will continue to prioritise its security services for customers.

“We’re continuing to invest in our own security platform which is key for us.

“We acquired a company called Tetra Defense earlier this year, so there’s investment going into Tetra and we’ll be looking at bringing that over into the other regions as we don’t currently have Tetra as an offering in EMEA,” she said.

This article originally appeared on CRN’s sister site, Channel Partner Insight