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Cloud Security Vendor Cyren Debuts Partner Program

Cyren’s new GoCloud Partner Program introduces online training, sales enablement and marketing tools to the company’s channel community

Cyren has introduced a three-tier partner program with straightforward onboarding, strong margins and deal registration protections, and robust online training.

The McLean, Va.-based cloud security vendor said its new GoCloud Partner Program introduces online training, sales enablement and marketing tools to Cyren's channel community, along with simplifying the deal registration process through online tracking, according to Denise Ahrens, Cyren's director of global channel marketing.

Cyren hopes the GoCloud program will help the company grow its partner base from roughly 10 active solution providers today to at least 100 one year from now, Ahrens said. Partner will be segmented into three tiers based on their billings attainment and certifications obtained: select, premier, and elite.

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For the first year of the GoCloud program, Ahrens said all partners will join at the premier level and will able to take advantage of the enhanced benefits. Cyren hopes to have 20 elite partners and 80 premier or select partners by the way the first year of the GoCloud program concludes.

Select partners will receive sales support and incentives through distributor Arrow Electronics, and will have access to product training, sales training, and monthly and quarterly marketing communications. Solution providers with at least $150,000 in annual billings will qualify for premier status, will entitles them to access to a web security diagnostic tool and more direct engagement with the vendor itself.

Partners need at least $300,000 in annual billings to qualify for elite status, according to Ahrens, which will entitle them to Cyren sales leads, a GoCloud rebate, marketing planning and support, and pre-sales engineering support.

Cyren had previously been selling primarily into the enterprise, Ahrens said, but has now given up direct sales entirely and is committed to going 100 percent through the channel as it targets SMB customers.

The company is most interested in onboarding solution providers that have experience selling cloud-based security products, according to Ahrens. Cyren will help incoming partners understand the value of a 100 percent SaaS-based offering as well as how to sell cloud security to new prospects, Ahrens said.

Cyren offers a single, unified management console for both email and web security, a free technical and sales certification process, and a sales cycle that lasts between 45 and 60 days rather than six months, Ahrens said.

Microsoft relies on Cyren to provide security threat intelligence for its Office 365 subscription services, according to Ahrens. Cyren also counts technology vendors like Google and Check Point as customers, Ahrens said.

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