Cybersecurity Companies To Know In 2023: Channel Moves In Q1
We’re taking a look at the channel-focused security vendors that have unveiled major partner program updates in the first quarter of 2023, including Palo Alto Networks and Trellix.
On Feb. 8, Trellix unveiled its next big move in its bid to drive growth of its extended detection and response (XDR) platform, with the launch of its Trellix Xtend Global Channel Partner Program.
Since the split of McAfee Enterprise in 2022, Trellix has been seeking to build upon its strong presence in the endpoint security market to become a top player in XDR. One of the fastest-growing categories in cybersecurity today, XDR aims to provide enhanced security by correlating data from across in organizations environment’s and devices, and then prioritizing the most serious threats for a response.
Britt Norwood (pictured), senior vice president of global channels and commercial at Trellix, said in a news release that partners are at the “forefront” of the company’s growth strategy. Trellix ultimately is seeking to deepen its work with partners as it looks to “lead in the XDR market.” Nearly 90 percent of Trellix’s revenue is generated via the channel, Trellix CEO Bryan Palma told CRN in September.
The Xtend Global Channel Partner Program includes such as a partner portal with upgraded resources such as guides and sales playbooks; the Trellix University learning management platform; sales and technical resources; and a “turnkey” program for marketing support and demand generation, according to the company.