Proofpoint

Proofpoint unveiled a new channel program in mid-February that aims to offer a simplified structure to partners along with enhanced incentives and training, as the company looks to work with more solution providers on areas beyond its widely used email security offering — including in areas such as information protection and compliance solutions. “When I talk to partners across the world, the first thing they say is, ‘Email protection — you’re the best,’” said Joe Sykora (pictured), senior vice president for global channel and partner sales at Proofpoint. “That’s great — but we do so much more.”

The new program, Proofpoint Element, switches to a two-tier structure from the prior metal-based program structure. The two tiers are “Core” for partners that can meet minimum program requirements, and “Elite” for partners that are willing to make a larger investment in training and meet higher revenue goals. Partners that qualify for the Elite tier will receive higher discounts and marketing funds as well as a dedicated channel account manager, Proofpoint said. Within the Elite tier, partners can also achieve two specializations — Information Protection and Security Awareness Training.

Other updates to the Proofpoint channel program include expanded and refreshed training through the company’s partner portal, as well as new opportunities for hands-on training through planned road show stops in U.S. cities. Additional benefits include dedicated marketing support, access to labs and support for partners that are looking to build managed services around Proofpoint’s offerings, Sykora said.