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MSP Cybersecurity Connection: Get Smart About Next-Gen, Threat Intelligence

Experts say it's not a matter of if a business will suffer a cyberattack, but a matter of when. Know what's behind your security offerings with Webroot's next-gen threat intelligence.

Businesses are facing an average of 145 security breaches per year, according to data from Accenture. So, throwing around buzzwords when describing your cybersecurity strategy is not enough.

Both solution providers and vendors must effectively communicate the specifics of their offerings, especially since experts say hackers are adapting. It’s not a matter of if a business will be attacked, but when.

“It’s really important the product you choose outthink potential infiltrators,” says Chris Wiser, CEO of the Wiser Agency. Wiser owned an MSP for years and now coaches and advises other solution providers on how to grow and preserve their businesses.

“If you have to have a human being sitting behind a desk real time, monitoring things, not only is that not very effective, but it’s surely not scalable,” Wiser says. “If you’re going to scale your business and pick up more and more and more clients, you can’t expect human beings to do that.”

 Webroot’s next-gen technology is designed to bring MSPs simple-to-use, enterprise-grade solutions. Its sixth-generation machine learning drives threat intelligence in a multitenant cloud platform.

“They’re truly multitenant,” explains Hal Lonas, CTO of Webroot. “There's no on-premises server to deploy. There’s no on-premises software. So, it’s super-easy to deploy. So, an MSP can decide to use Webroot with their SMB customers, and it can be rolled out this afternoon.”

Webroot protects more than 55 million users globally. Its Brightcloud Threat Intelligence stops threats on contact. It also uses each of those endpoints to predict new threats before they happen. “Brightcloud Threat Intelligence offers partners information about URLs, information about IP Addresses, timing information, reputation information and we provide all that information in real-time,” Lonas says.

Understanding next generation threat intelligence can’t end with the MSP. You have to get in front of your clients and explain it. Learn more about what Webroot has to offer and what it can do for your business.

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