WATCH: RSA, Cisco, Juniper Share Best Practices For Finding Success With Security

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Organizations aren’t prioritizing cybersecurity in their budgets, leaving many vulnerable to future threats.

That’s according to the 2019 Future of Cyber Survey by Deloitte, which included feedback from 500 C-level executives who oversee cybersecurity at companies with $500 million or more in annual revenue. Respondents say they’re investing in digital transformation technologies, but less than 10 percent say they’re including security in that budget.

“It’s interesting that we have this disconnect: Such a focus on digital transformation but cyber hasn’t quite caught up and isn’t quite at the table across the board in these activities yet,” said Emily Mossburg, principal of Cyber Risk Services at Deloitte & Touche.

Solution providers can play a key role in closing that gap. The survey finds that many organizations are relying upon third parties to manage their security services. Executives from top vendors weighed in on how solution providers can grow this area of their business.

“Build security in from the beginning,” said Brian Breton, head of Americas channel sales at RSA. “If you build security in as an afterthought, it will be so much harder and so much more expensive.” Breton said RSA partners are winning business because they are introducing a full portfolio of security solutions at the beginning of a company’s digital transformation.

Juniper’s Samantha Madrid, vice president of security business and strategy, adds that solution providers should focus on the business outcomes over the technology. “Customers start to glaze over when you talk about this feature or that feature. That’s the wrong conversation. It should be what problem are we solving and how do we solve It together,” she said.

For more coverage, watch CRNtv’s video included in this article.

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