Xcitium CEO: ‘We’re Doubling Down On The Channel’
‘The entire industry’s ability to defend against cybersecurity attacks is predominantly detection based,’ says Ken Levine, CEO of cybersecurity company Xcitium. ‘But we actively prevent the damage that malware can do without relying on detection. We are the only company in the world that protects by preventing malware from doing any damage.’
After coming off a year of double-digit growth, cybersecurity company Xcitium has “really doubled and tripled down on the MSP market and on the channel market in general.”
“We’re kind of going all in,” Ken Levine, CEO of Bloomfield, N.J.-based Xcitium, told CRN. “You‘ll see it from who we hire, you’ll see it from how we engage with the partners going forward and the training and enablement program.”
Xcitium has about 1,500 MSP partners, and services about 1,500 end customers, around the world such as the U.K., Spain and the Middle East. Ending 2022 with about 50 percent growth, Levine said they’re on track to see hyper growth in 2023.
“We’re heavy channel now, but we‘re kind of going all the way there,” he said. “On the technology side, there’s lots of innovations that we continue to work on all around making the product more effective, easier to use and easier to deploy.”
Since the social media kerfuffle last summer where a Xcitium partner claimed 100 percent security, Levine said the company has taken “100 percent” out of its messaging completely.
Last August, an Xcitium partner claimed in a LinkedIn post that Xcitium’s software product is completely malware proof, which took a left turn into a social media mudslinging with cyber CEOs going to bat in the name of security.
“We never had intended to claim 100 percent protection,” Levine told CRN. “It got a little twisted. To date we’ve had perfect scores in protecting customers, but we’re just not guaranteeing 100 percent.”
The message the company tries to convey, he said, is that there’s “a fundamental difference between trying to detect or prevent the breach versus preventing the damage that a breach can cause.”
“The entire industry’s ability to defend against cybersecurity attacks is predominantly detection based,” said Levine. “But we actively prevent the damage that malware can do without relying on detection. We are the only company in the world that protects by preventing malware from doing any damage.”
Levine recently spoke to CRN about a variety of topics including cybersecurity, M&A, MSP pain points and what to expect from them in 2023. Check it out below.