Apple Specialist Jamf Lays Off 6 Percent Of Workforce

As part of a “strategic reinvestment plan,” Jamf says the software company will terminate more than 6 percent of its employee workforce. Here’s what you need to know.

Apple software and security specialist Jamf is laying off more than 6 percent of its workforce in a move the company touts as a “strategic reinvestment plan.”

“[Jamf] will reduce roles across its go-to-market and other functions to align with the strategic reinvestment plan, as well as reducing spans and layers throughout the organization,” the company said in a statement.

“The Plan is expected to impact approximately 6.4 percent of the company’s full-time employees,” Jamf said in a filing with the U.S. Securities and Exchange Commission.

CRN has reached out to Jamf about just how many employees will be eliminated in this latest round.

[Related: Microsoft Layoffs To Hit 9,000 Employees, Including Salespeople]

Jamf’s most recent reported headcount came at the end of 2022, when the company employed about 2,800 people.

$12 Million In Layoff Costs

Minneapolis-based Jamf expects the layoffs will cost the company around $12 million in severance payments, benefits to employees and related expenses.

Most of the expenses dealing with the layoffs will be incurred during the third quarter of 2025, Jamf said, with hopes to be completed by the end of fourth quarter 2025.

In January 2024, Jamf laid off 6 percent of its full-time workforce.

Jamf said it will provide more details regarding its reinvestment plan during its second quarter 2025 earnings report set for August 7.

Jamf’s ‘Strategic Investment Plan’

Jamf provides management and security solutions for Apple environment designed to be enterprise secure, consumer simple and protects personal privacy.

The company unveiled a new strategic reinvestment plan this week aimed to help drive long-term growth, improve operational efficiency and enhance shareholder value.

“Jamf’s recent comprehensive systems update, spanning both front- and back-office operations, has provided enhanced insights into Jamf’s business and growth opportunities,” said the company in a statement.

As a result, Jamf said it’s embarking on a “strategic reinvestment plan” that includes reallocation of resources to allow for investment in areas with the highest potential for growth and drive additional operational leverage.

Key to the plan is increasing investment and resources to support enterprise customers, as well as simplifying its approach to SMB customers by scaling through the channel and develop more automated customer solutions.

Additionally, Jamf said it wants to further accelerate investments in AI capabilities to improve Jamf’s product platform and drive productivity enhancements by accelerating delivery of AI- and automation-driven solutions across the organization.