EMC Goes Up Against IBM, Oracle With Data Warehousing Appliance

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EMC on Wednesday opened a new competitive front against Oracle and IBM in the data warehousing market with the introduction of an appliance based on technology from its Greenplum acquisition only 75 days after that acquisition closed.

EMC's new Greenplum Data Computing Appliance is targeting the same data warehousing and data analytics market as Oracle's Exadata systems and systems from Netezza and Teradata.

EMC in July unveiled plans to acquire data warehouse technology provider Greenplum and use its technology to form a new data computing product division in an all-cash transaction for an undisclosed sum.

Greenplum is the developer of what it calls "Enterprise Data Cloud" solutions for large-scale data warehousing and analytics. Those solutions, based on a massively parallel processing system, support the data warehousing and large scale analytic processing requirements of companies managing terabytes or petabytes of data.

Greenplum counted among its customers such companies NASDAQ OMX, NYSE Euronext, Reliance Communications, Skype, and Fox Interactive Media/MySpace.


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