EMC Debuts New Entry-Level Storage, Plans To Recruit Thousands Of VARs

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"If a company's regulations requires data be kept for, say, seven years, they aren't going to do it on a traditional Data Domain appliance," he said. "So they go back to tape. But with the Archiver, customers get a system that works like their Data Domain appliances with the option to retain data for a long time on disk."

The Data Domain Archiver works by moving data which customers specify for archiving to a separate storage box. As the archive box gets filled, it becomes "sealed" for fault isolation with all the needed meta data so that the data can be read in the future.

EMC also enhanced its Symmetrix VMAX array with new capabilities, including a new version of its FAST VP (Fully Automated Storage Tiering with Virtual Pools), which the company said increases application performance by 40 percent while cutting the costs by 40 percent by requiring fewer disks and less power.

Also new is the ability to scale to up to 5 million virtual machines on a single VMAX, the ability to technology refreshes with zero application downtime, and new Intel Xeon processor technology to double the performance compared to previous models.

EMC also wants to make it easier for solution providers to do business with its Symmetrix VMAX arrays, said Jeremy Burton, executive vice president and chief marketing officer at EMC.

The vendor will pay its partners coop funds around for Symmetrix sales for first time, Burton said. "Some of partners do sell Sym," he said. "We are going to recognize that and pay them on it."

Steven Burke contributed to this article.


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