Actifio Looks To Simplify Storage Product Line, Channel Program

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The company also unveiled a new version of its core software that now provides data governance for large customers looking for greater control and security in their data. Included is reporting on the data that can be used for auditing purposes, Actifio's Gilman said.

Also new is a single sign-on for LDAP and Active Directory purposes, as well as enhancements that provide a non-disruptive failover test of the solution and automated failback for disaster recovery and business resiliency, he said.

Actifio's channel partners, which accounted for 84 percent of the company's revenue in the fourth quarter of 2012, now have access to a new co-marketing program under which they can apply for proposal-based market development funds. "Partners can go to our new partner portal and submit information on their field marketing events, and based on their program, we can help fund those activities," he said.

Actifio has done a solid job of simplifying customers' data management environments, said Mike Piltoff, senior vice president of strategic marketing at Champion Solutions Group, a Boca Raton, Fla.-based solution provider and Actifio partner.

"They are taking a very complicated data management environment, which hasn't really changed much in 15 years, and simplifying it," Piltoff said. "Actifio has taken the data management silo, the media server, the bolt-on media server that looks like tape but which works like disk, and WAN acceleration, and collapsed it all into one appliance."

Actifio has done as good a job simplifying its channel program, with above-board pricing, no "gotchas" and a spreadsheet that makes it easy to quickly figure out end-user pricing, Piltoff said.

"They make it easier for us to meet customer needs," he said. "My hats off to them."


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