CA Sharpens Aim At White-Box Channel

CA has hired Sean Aryai, formerly the director of OEM marketing at systems builder Systemax, to serve as its new OEM channel marketing manager. The position will focus primarily on the white-box PC and server OEM market, Aryai said.

CA's strategy is to capture more white-box market share by aggressively pushing its antivirus products into the OEM space, which until now has been dominated by rivals Symantec, McAfee and Trend Micro, Aryai said. CA then can take more share of that market by offering what most of its antivirus competitors lack: antivirus system, storage and software management tools.

"The strategy is to get CA's foot in the door with antivirus and then offer the full breadth of CA's products to grab as much market share in the white-box space as possible," Aryai said.

CA is committed to providing significant support to make that happen, Aryai said, and a new white-box OEM channel program is already in the works.

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"About 45 percent of the PCs sold in the U.S. are not built by the top 10 vendors. So if you don't take advantage of that 45 percent, that's the size of a market you are missing out on," Aryai said.

Aryai is slated to begin work at Islandia, N.Y.-based CA on Aug. 2.