Project Mystic's Potential Competitors To VMware: Bring It On

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It makes sense for VMware to get into the hyper-converged infrastructure market, said Rich Baldwin, CIO and chief strategy officer at Nth Generation Computing, a San Diego-based solution provider and VMware partner.

"VMware's people are looking to push software-defined, and it is getting a lot of attention," Baldwin said.

VMware would likely target a solution like Project Mystic at the remote-office and branch-office markets and for department use that market hyper-converged infrastructure appliance developers like SimpliVity focus on, Baldwin said.

Hyper-converged vendors, for the most part, do not directly address the question of how VMware might compete with them via Project Mystic. However, they said that, based on what little they've heard about Project Mystic, it will help the industry as a whole by drawing attention to the concept of hyper-converged infrastructure.

Project Mystic is probably a good idea for VMware, said Doron Kempel, chairman and CEO of Westborough, Mass.-based SimpliVity, which develops the OmniCube hyper-converged appliance.

"Convergence is an important space," Kempel said. "We're seeing customer initiatives. The more options for customers, the better it is for customers and the market."

The converged infrastructure market is growing about 50 percent per year, according to IDC and Gartner, Kempel said.

"We want customers to cross the chasm," he said. "So what VMware is doing is good for SimpliVity. VMware is a partner of ours. We hope they succeed, and wish them luck with the new product."

It is not certain how VMware might address converged infrastructure over multiple sites, which is a feature of SimpliVity's OmniCube, Kempel said. "I can't think of a single case where customers didn't install OmniCube on at least two sites," he said.

Project Mystic is not something to be afraid of, said Steve Kaplan, vice president of channel and strategic sales at Nutanix, a San Jose, Calif.-based developer of hyper-converged infrastructure appliances.

Nutanix's primary competition are the SANs and arrays now installed in data centers and based on technologies invented in the 1990s, Kaplan said.

"These are very old technologies," he said. "If you believe next-generation data centers will have virtualization as a core component, then you believe traditional storage infrastructures will not work there."

Server and storage vendors are the prime competition for companies like Nutanix, Kaplan said. "Project Mystic is nothing to worry about," he said. "I think things like this are something to be happy about."


NEXT: Putting Project Mystic Into Perspective

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