HP Plans EMC World Visit, Will Attempt To Lure EMC Customers

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Hewlett-Packard next week plans to make an uninvited visit to EMC World, bringing incentives it hopes will convince customers of its storage archrival to consider switching to HP. Its arsenal will include a new utility it claims provides simple online migration of data from EMC's VNX or CLARiiON arrays to HP 3PAR systems.

HP on Thursday unveiled HP 3PAR Online Import, a new software tool the company said can migrate customers from EMC VNX or EMC CLARiiON CX4 arrays to the HP 3PAR 7000 series, 3PAR 10000 series or the all-flash 3PAR 7450 arrays.

HP also promised to be all over EMC World, offering EMC customers such services as complementary rides from the airport, coffee, show tickets and even comped Grand Canyon tours, said Craig Nunes, vice president of worldwide marketing and alliances for HP storage.

[Related: HP In Massive Storage Hiring Spree Despite Planned Workforce Cuts Of 34,000]

The migration of data from EMC to HP 3PAR storage with HP 3PAR Online Import is actually much easier than migrating from an EMC VNX to a VNX2 array, Nunes said.

"Migrating data from a VNX with 10 servers to VNX2 requires 55 percent to 82 percent more steps than moving that data to 3PAR," he said. "And it's cost-effective. The migrations are done without a separate hardware appliance, and often don't require professional services. There's no impact on the server. And in many cases, we guarantee customers use only half their previous capacity when they move to 3PAR."

EMC disputed HP's claims that migrating to its VNX2 storage arrays is complicated.

Jonathan Siegal, EMC's senior director of VNX product marketing, told CRN via email that his company has made it a high priority to enhance its customers' migration experience with VNX2.

"In fact, for the first time, with VNX2, we now offer simplified, automated, and in many cases, online migrations to the new VNX Series (VNX2) from CLARiiON, Celerra and VNX1. Thousands of our VNX2 customers have already taken advantage of the improved migration options and tools -- utilizing Virtual Data Movers, VPLEX, and PowerPath Migration Enabler to name a few. EMC and select partners also offer a broad set of migration services including online migration services," Siegal wrote.

HP solution providers said that, based on their experience with a similar tool provided by HP for migrating data from HP EVA to HP 3PAR, they expect to be better-equipped going forward to compete against EMC.

NEXT: Migrating To A New Storage Platform Is Risky

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