EMC Acquires Server-Side Flash Developer DSSD, Plans 2015 Product Release

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During EMC Chairman and CEO Joe Tucci's EMC World keynote, SAP Co-CEO Bill McDermott called in by video to congratulate EMC on the acquisition. Burton told CRN that McDermott's call was arranged at the last minute, as the agreement for EMC to acquire DSSD was signed only Friday.

"The paper is still warm," he said. "SAP didn't know we were acquiring DSSD. But we didn't have to tell SAP this is a good thing. They are all over the technology. So getting Bill McDermott to talk this morning was one of the easiest things we've ever did. Joe Tucci called Bill to ask him to talk at EMC World. He told Bill he could say why."

Because of its early investment in DSSD, EMC was able to do some joint development with the company, Burton told CRN. "With startups, we like to do a road test," he said. "We came to the conclusion that DSSD had a great team."

The DSSD team includes Andy Bechtolsheim, a co-founder of Sun Microsystems and the chairman and chief development officer of Arista Networks, and Bill Moore, Sun's former chief storage engineer and employee No. 1 of 3Par, which was acquired by Hewlett-Packard to form the backbone of HP's storage business.

Once the acquisition is complete, DSSD will become a stand-alone unit within EMC's Emerging Technology Products Division, headed by Chirantan "C.J." Desai. Moore will lead the DSSD business within EMC while Bechtolsheim will continue as strategic adviser.

This is not EMC's first investment to develop server-side flash storage technology. EMC in early 2012 unveiled Project Thunder, which at the time was described as a server network appliance with multiple PCIe storage cards inside and to the server through a high-speed connection to deliver millions of IOs per seconds with microsecond performance.

DSSD replaces Project Thunder, Burton said. "We killed Project Thunder to invest in DSSD," he said.


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