Formation Data Systems Exits Stealth, Plans Storage Industry Disruption

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An even bigger question, Wolfston said, is how Formation Data Systems will work with the channel.

Lewis said his company, like most startups, will initially work directly with customers to get its footing and to understand the market and its requirements, but "we want to expand into the channel as soon as possible," he said.

Lewis said Formation Data Systems is a 100 percent software-focused company and has three primary initial target markets.

The first is large enterprises that are building and developing a number of front office and customer-facing applications and want flexibility without giving up their "crown jewels" to Amazon Web Services. The second is new SaaS companies that are scaling their operations and are ready to build their own data environments. The third are large companies that have already scaled their operations but are looking to build their own platforms, he said.

Formation Data Systems' technology is currently in beta testing, and the company hopes to take it to general availability in the second quarter of 2015, Lewis said.

"In mid-2015, I expect we'll start working with channel partners who are integrating solutions for our specific target markets," he said.


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