While solution providers who bring cloud storage to customers can cite a litany of issues related to public storage clouds, many of them have found such clouds to be indispensable to their line cards.
For many in the channel, new cloud-related storage technologies and careful consideration of which workloads are best-suited for public clouds have overcome the potential issues of security, latency and even cost.
The growing importance of public storage clouds to many solution providers coincides with a burgeoning market for services related to the technology.
Spending on enterprise storage systems deployed for delivering public cloud services is expected to grow at a cumulative annual growth rate of 11 percent between 2014 and 2019, according to an October report from Framingham, Mass.-based market researcher IDC.
That will result in sales of external storage arrays and storage inside servers of $14.5 billion in 2019, up from $8.6 billion in 2014, IDC said.
Stamford, Conn.-based analyst firm Gartner in June estimated that by the end of 2016, 60 percent of global companies will likely be storing customer-sensitive data in public clouds, up from under 20 percent in 2014.
Growing interest in public cloud storage stems from several factors, including increased adoption of Software-as-a-Service and cloud compute, lower capacity costs, improved collaboration between geographically dispersed business units, and a shift in budgets away from capital investments.
"The outlook continues to be positive for public cloud storage, and customers should consider augmenting their on-premises environments with public cloud storage for use cases such as content distribution, media streaming, archiving, backup and disaster recovery," Gartner wrote.
That growth outlook is music to the ears of many solution providers who have adopted public storage clouds for part or all of their storage practice.
Some solution providers have already gone all in on the idea of public cloud storage.