NetApp on Monday opened its annual NetApp Insight conference with the unveiling of several new solutions targeting better ways to manage data across on-premises infrastructures and the cloud.
The company also introduced a number of new all-flash storage solutions that not only promise increased performance and density over its existing line, but that help strengthen the line for the channel's all-important midmarket customers.
NetApp is using its conference, being held this week in Las Vegas, to continue its push to make the cloud a big part of businesses' storage infrastructures, said Joel Reich, executive vice president of the company's products and operations.
This year has seen Microsoft Azure, Amazon Web Services, and the IBM Cloud all sign on to the idea that hybrid clouds are how businesses will deploy infrastructure in the future, Reich told CRN.
"This is interesting because in the past it was reasonable for the channel to assume that, except for their relationships with Microsoft, they compete with public cloud hyperscalers," he said. "Not that public cloud hyperscalers have changed their attitudes; they are open to partnering on hybrid clouds. This is driving our investment and roadmap."
It's also driving some new solutions for NetApp, including CloudSync, a new service for Amazon Web Services that keeps on-site data synchronized with data in a public cloud.
Reich said NetApp will be demonstrating with NASA and the Jet Propulsion Laboratory how data can be brought from Mars to a JPL data center while CloudSync uploads the data to Amazon's Redshift data warehouse service. "When JPL uses Redshift to run analytics, it can use the latest data possible," he said.
CloudSync works on any NetApp FAS solution, or on any vendor's CIFS-based storage solution, Reich said.
"We want people to know our solutions work not just with NetApp," he said. "Part of our evolution to the cloud is [that] we don't just focus on NetApp. This is something our highly-skilled partners can really sink their teeth into."
Attendees to NetApp Insight will also see the expansion of Ontap Cloud, which runs the company's Data Ontap storage operating system as a virtual machine on-premise or in a cloud, to the AWS Marketplace, Reich said. It previously was available only for Microsoft Azure.