CRN Exclusive: Cohesity's First Worldwide Sales VP To Help Partners Profit From Hyper-converged Secondary Storage

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Mark Parrinello
Mark Parrinello

Cohesity, a developer of hyper-converged infrastructure with a secondary storage focus, has hired a former NetApp and Nimble Storage executive to run its sales and expand its channels.

Mark Parrinello, Cohesity's new vice president of worldwide sales, told CRN that he is looking to work with a wider range of partners than the company has worked with in the past.

"We are looking at building relationships with larger partners, even as we invest more in our regional partners," Parrinello said.

[Related: AWS Re:Invent 2016: 16 Storage Products For AWS Clouds]

Parrinello, who reports directly to Cohesity CEO Mohit Aron, is the first Cohesity executive to take the role of vice president of worldwide sales. The sales teams previously reported to Aron, a Cohesity spokesperson told CRN via email.

Cohesity develops a hyper-converged secondary storage platform partners can use to consolidate data protection, test-dev, file services, and analytic data onto an infinitely scalable platform spanning on-premises and cloud infrastructures.

The company's technology, combined with its channel-only sales model, is very appealing to Mark Guerrero, director of partner investment at Trace3, an Irvine, Calif.-based solution provider and Cohesity partner.

Trace3 values its vendor partners based on how well its products perform and on how well it partners with the channel in their go-to-market operations, Guerrero told CRN.

"Cohesity has a very compelling secondary storage proposition with hyper-converged infrastructure," he said. "Secondary storage is not a sexy market, but it's a necessary one."

As Parrinello settles into his new role, Guerrero said he hopes to see the company continue to build its sales and channel teams in line with the value proposition partners bring the company.

"We're looking to Mark to elevate the level of Cohesity's partnerships and to provide more resources to continue its work," he said. "Cohesity has a good go-to-market strategy, and I think Cohesity' sales could see double the growth of our other top-ten partners."

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