Pure Storage Execs Commit To Leading Flash Storage Tech To Meet Cloud And Data Center Demands For Massive Capacity, Performance

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Flash storage is becoming the centerpiece of the modern data center and the cloud as new IT applications require increasing levels of performance and reliability. That's the word from the executive team at Pure Storage this week, as the company hosts Pure Accelerate 2017 in San Francisco.

Pure Storage President David Hatfield used the conference venue as an analogy to show the shift from old storage infrastructure to the leading-edge storage all-flash storage. Built in 1883 as an iron manufacturing facility, Pier 70, located in San Francisco's Potrero Point neighborhood, is set to be demolished soon to make way for a new technology complex. 

[Related: Pure Storage Aims For The Enterprise, Cloud Storage Business With Major Software Updates]

"Hopefully there will be some shiny new condos to house the employees of the future," Hatfield said.

The location, near an old shipyard that had been in use since the Gold Rush, proved to be an obstacle for attendees, many of whom were late because of a shortage of busses prepared to bring them to Pier 70, Hatfield said. "When you set up an event like this in a crack area, it's difficult," he said. "I probably shouldn't have said that."

Hatfield said Pure Storage could not experience the growth it has without the help of channel partners and technology partners. In particular, he called out data protection software vendor Veeam which this week said it will include Pure Storage APIs in the new version of its software in order to provide easy native protection of data on his company's all-flash storage arrays.

He also said that the FlashStack converged infrastructure, which combines Pure Storage storage and Cisco UCS servers and networking, already has over 1,400 customers. FlashStack sales are seeing a 70-percent year-over-year growth, he said.

Hatfield also said that Pure Storage and Cisco will shortly offer high-performance NVMe flash storage over fabric in conjunction with Cisco UCS servers, and that the two are planning to develop a full utility-based offering using FlashStack.

Pure Storage CEO Scott Dietzen (pictured above)  then addressed the audience noting that while Pure Storage has made several advances with its FlashBlade and FlashArray//X systems, the company this year is focused on bringing the full set of enterprise features to its software.

"We've been holding out on you," Dietzen said. "We have two years of software innovation we want to show you."

Pure Storage expects to cross the $1 billion revenue threshold this year, the company's sixth year of shipping, and will be cash-flow positive for the year, Dietzen said. "And we're the first new storage company to cross that threshold in 20 years," he said.

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