Datos IO, an application-centric data management technology startup in which Cisco Systems and NetApp have an equity stake, Tuesday unveiled its first formal channel program to help recruit partners interested in working with customers' next-generation cloud applications.
Datos IO, founded in 2014, came to market in 2016 with a technology that manages multiple thousands of copies of data across multi-cloud and hybrid cloud environments.
Datos IO, which has a 100 percent channel focus, introduced its Rebellion channel program featuring high partner margins and deal registration benefits, recurring revenue opportunities, and co-marketing and market development funds, said Peter Smails, vice president of marketing and business development at the San Jose, Calif.-based company.
"As we rapidly grow, it's evident that many large enterprises rely on partners," Smails told CRN. "So we made the commitment to the channel and unveiled our Rebellion channel program."
Smails declined to provide specific numbers related to Rebellion margins.
Datos IO is going after what Smails said is a largely untapped cloud-first data protection and data management market.
"The problems we're solving are problems no one else is solving," he said. "But we're not doing it via rip and replace. This is for new applications, and so it's net-new opportunities for channel partners. And it's a 100 percent software solution, so there's no chasing after a new hardware scheme."
Datos IO's channel approach fits well with the investment it received from Cisco and NetApp, Smails said.
"The Cisco-NetApp advantage has been a real boon for us," he said. "It speaks to a recurring theme: Our momentum is grounded in the fact that traditional enterprises are moving to new applications. Next-generation apps and the cloud are incredibly relevant to Cisco and NetApp."
That tie to Cisco and NetApp is very important to the channel, said Ned Engelke, chief technology officer at Evotek, a San Diego-based solution provider and partner of all three vendors.