Dell EMC is bringing Microsoft Azure Stack to its channel partners with a wide range of data protection and other services.
The company Wednesday also unveiled new data protection and Microsoft software integrations with its XC-series of hyper-converged infrastructure appliances, which are based on the Nutanix software stack, and expanded its Dell EMC Ready offerings with new server hardware and Microsoft SQL Server.
The new offerings were unveiled at the Microsoft Ignite 2017 event happening this week in Orlando, Fla.
Dell EMC is the first system vendor to bring Azure Stack to its indirect channel partners, said Armughan Ahmad, senior vice president and general manager for the company's hybrid cloud and Ready solutions.
Azure Stack is an extension of Microsoft Azure in which the capabilities of the public Azure cloud are brought into a customers' data center via integration on on-premises hardware.
"Back in May, we were way ahead of the pack when we announced Dell EMC Cloud for Microsoft Azure Stack," Ahmad told CRN. "Cisco and HPE introduced their own offerings this week. But now we are announcing that we not only are shipping our Azure Stack offering, but that channel partners can get them through Dell EMC."
Dell EMC is further differentiating its Azure Stack offering with its own technology for full life-cycle management, Ahmad said.
"We can now run Pivotal, Data Domain and Avamar on top of Azure Stack," he said. "That's our big differentiation. We also incorporate encryption. And for customers who want both public and private access to Azure, we are making sure their partners can provide the same user experience in both."
Ahmad said he expects traditional channel partners to sell Dell EMC Cloud for Microsoft Azure Stack to customers using their own services or services provided by Dell EMC. Channel partners who host customer services can use the offering as part of those services. And systems integrators can deploy Dell EMC Cloud for Microsoft Azure Stack on their own premises and provide to customers as a service, he said.
This is a significant move from Dell EMC, said Michael Tanenhaus, principal at Mavenspire, an Annapolis, Md.-based solution provider and longtime Dell EMC channel partner.