Seneca Data Names President Conley To CEO Post

The North Syracuse, N.Y.-based company said Conley—a veteran of more than 20 years at Seneca Data—will now hold the titles of both president and CEO. Greg Masingill, vice president of sales and marketing, was promoted to senior vice president and will now also oversee more technical operations at the company.

Company founder Adolph Falso, who had been chairman and CEO, will continue on as chairman. Falso made the decision last year, before it was implemented two weeks ago.

"From my standpoint, really nothing has changed," Conley said. "I think what the owner has done, he's taken another step away from the business to rely more on us to do what has to be done." Masingill, Conley said, will have additional duties.

While Masingill will continue to oversee the marketing and sales operation of Seneca Data, he will now also supervise the company's technical support, engineering and production operations. The move is being made with an eye toward providing a high level of customer satisfaction, he said.

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"What we're trying to do is mold the technical support piece into more of a customer-care initiative, where we are a lot more proactive on the technical support side," Conley said.

"It's not just a reactive type of department anymore," he added.

Seneca Data hired Masingill in 2000.

Among other accolades, Seneca Data was a launch partner with Intel during the recent kickoff of the Santa Clara, Calif.-based chip maker's upgraded Centrino mobile platform offering. Conley said Seneca Data is aiming for a record year for growth in 2005, after a record year in 2004 when it reached about $90 million in sales.