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New Veeam CMO: ‘We Are A Strong Enterprise Player’

Joseph F. Kovar

‘Veeam built itself initially around SMBs and small to midsize enterprises. Our competitors would have you believe that Veeam’s an SMB company. Yes, we are incredibly strong there. But we’ve got well over 300,000 active customers, of which a significant amount are Fortune 500 or Global 2000 companies. … We want to have a strong enterprise selling motion, really building out strategies with our large customers [with] strategic backup and recovery frameworks,’ says Veeam CMO Rick Jackson.

Plans To Grow Veeam’s Footprint In The Enterprise

Data protection technology developer Veeam works with channel partners who deal with clients ranging from small companies to the Fortune 500. However, according to Rick Jackson, Veeam’s new chief marketing officer, the Columbus, Ohio-based company is still perceived as an SMB-focused company. It is a perception Jackson is determined to change.

“I think we are a strong enterprise player,” he told CRN. “We just haven’t positioned the company that way. We’re not selling that way. We just got to make some changes there.”

Jackson joined Veeam in July, but he and the company have kept his arrival quiet until now. Jackson previously held the chief marketing officer roles at Qlik, Rackspace, VMware, and Borland. He took over the Veeam CMO position from Jim Kruger, who left Veeam in January to take the executive vice president and CMO post at Informatica, as well as from Tommy Jenkins, a three-year Veeam veteran who served as interim CMO before leaving the company in July to become the CMO at Vectra AI.

[Related: Object First Exits Stealth, Focuses Exclusively On Veeam Environments]

In addition to helping channel partners and their customers overcome any hesitation to bringing Veeam’s technology to the enterprise, Jackson is also helping spearhead efforts to get the industry to focus on the recovery part of backup and recovery. “You really need an orchestrated plan for how to recover across everything,” he said. “We’ve got to get the channel to better understand that and help them communicate that message.”

There’s a lot going on at Veeam, including the news that the company now is likely the IT industry’s number-one provider of data protection technology. For a look at what’s happening, read on.

 
Joseph F. Kovar

Joseph F. Kovar is a senior editor and reporter for the storage and the non-tech-focused channel beats for CRN. He keeps readers abreast of the latest issues related to such areas as data life-cycle, business continuity and disaster recovery, and data centers, along with related services and software, while highlighting some of the key trends that impact the IT channel overall. He can be reached at jkovar@thechannelcompany.com.

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