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New Veeam CMO: ‘We Are A Strong Enterprise Player’

Joseph F. Kovar

‘Veeam built itself initially around SMBs and small to midsize enterprises. Our competitors would have you believe that Veeam’s an SMB company. Yes, we are incredibly strong there. But we’ve got well over 300,000 active customers, of which a significant amount are Fortune 500 or Global 2000 companies. … We want to have a strong enterprise selling motion, really building out strategies with our large customers [with] strategic backup and recovery frameworks,’ says Veeam CMO Rick Jackson.

So why Veeam? What is it about Veeam that attracted you to join?

First and foremost, I look at culture and the people that I work with. I’ve been very fortunate in my career. I’ve had a lot of success. And what I found is, day to day, I want to be happy and excited about what I do. I was impressed with the leadership that Veeam brought in. We have a fairly new CEO, fairly new COO, a very new CRO, who’s my partner. And now myself. And the interesting thing about the executives that have been brought in, these are guys that have ‘been there done that.’ Super professional, smart, very strategic thinkers. And this was the group of executives that I knew I’d be excited to be working alongside. Veeam has a great reputation internally for its culture. ...

I’m a big believer that data is by far the most important asset that every single business has. You use the data correctly, you’ll thrive. Use it incorrectly, you won’t. But you got to have it, you got to make sure it’s always there. And so this backup and recovery and data protection market is critical. And it’s only becoming more critical. We keep expanding the workloads and data. So there’s just going be incredible need and demand for the types of solutions Veeam is providing. I like the fact that Veeam is the market leader. We announced early this year that we were effectively tied for global leadership, the number one market position globally. In terms of market share, we have outgrown and outpaced our competitor by well over 3X. So very soon, there will be a report that comes out that shows that Veeam is the definitive number-one worldwide market leader in backup and recovery.

Which competitor was that, by the way?

The one we were tied with was Dell EMC, and we’ve surpassed them. So great position, growing company, good solutions. The customer NPS [net promoter score] here was off the charts, and that’s a good sign. But there’s work to be done. And so I saw, what a great starting point, leadership position, outgrowing the market significantly, outgrowing its competitors, happy customers, happy employees, with an opportunity to really expand our strategy and what we’re doing in the enterprise market. … It was just too good a fit for me not to take advantage of it.

 
Joseph F. Kovar

Joseph F. Kovar is a senior editor and reporter for the storage and the non-tech-focused channel beats for CRN. He keeps readers abreast of the latest issues related to such areas as data life-cycle, business continuity and disaster recovery, and data centers, along with related services and software, while highlighting some of the key trends that impact the IT channel overall. He can be reached at jkovar@thechannelcompany.com.

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