Storage News

Paul Hunter On ‘Huge’ New Storage Incentives And Why HPE is ‘Pouring Fuel’ On The Partner Profitability Fire

Steven Burke

HPE North America Managing Director Paul Hunter says the move to nearly triple the incentives for partners selling HPE GreenLake block storage as a service represents a ‘huge’ opportunity for partners in 2023.

A New North America Data Services And Storage Sales Team

Hewlett Packard Enterprise has nearly tripled partner block storage sales incentives and created a new North America data services and storage sales team to capitalize on the growing demand for cloud storage services, said HPE North America Managing Director Paul Hunter.

“What we have done is we have invested in this opportunity because we see a lot of things coming together that we believe are now in our favor and play to why this is so exciting for our partners,” said Hunter, speaking about the move to increase HPE GreenLake block-storage-as a-service sales incentives from 6 percent to 17 percent. “The first is clearly our customers are looking for the adoption of data services. So our customers are telling us what we are proposing is how they want to buy and they like the proposition.”

The big cloud storage data services sales offensive comes with HPE’s innovative storage portfolio firing on all cylinders, said Hunter.

“Our portfolio is at a really good place,” he said. “With the acquisition of Zerto and the build-out of data services, HCI and block [storage] as a service, backup and data recovery services are really compelling. On top of that, we have had the introduction of the Alletra 5000. We have got a really strong hybrid proposition in storage.”

The increased partner incentives and opportunity to partner with the new North America data services and storage team to add new customers to the HPE GreenLake edge-to-cloud service platform represent a huge opportunity for partners, said Hunter.

“We have added people and set up a dedicated data and storage services sales team end to end that is tasked with working with our partners to land new customer footprints,” Hunter said. “Just to make it even more exciting, we are now paying our partners even more. This [near-tripling] of the partner incentive for landing new block-[storage]-as-a-service and data service opportunities is huge.”

Steven Burke

Steve Burke has been reporting on the technology industry and sales channel for over 30 years. He is passionate about the role of partners using technology to solve business problems and has spoken at conferences on channel sales issues. He can be reached at

Sponsored Post


Advertisement exit