All the talk about macroeconomic headwinds or the potential for a recession mean little when it comes to innovation. This is certainly true in the data storage market, where startups are entering the stage to try to make their mark on this dynamic industry.

Startups often focus their innovation on addressing a specific part of the storage stack, entering the business with new ways to tackle one small part of it, whether that be new software capabilities or new hardware offerings.

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These 10 startups named to CRN’s 10 Hottest Data Storage Startups Of 2023 (So Far) are looking to bring a range of new storage capabilities to market and in the process stake their claim to a bigger part of the business going forward.

This includes companies tackling such important customer requirements as decentralized storage, lower-cost data protection, flash storage, components, and even technologies such as DNA storage that border on science fiction.