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IT Resilience is the ability to seamlessly adapt to change while protecting your business and customers from disruptions.
“IT Resilience was really born around digital transformation,” says Coley Burke, the VP of Americas Sales and Channel at Zerto. He explains that customers are looking at digital transformation for three reasons: profitability, speed to market and most importantly customer experience. Zerto’s IT Resilience Platform helps partners attain all those goals.
“Our entire goal is to give our customers and our partners the ability to sell a solution that completely mitigates the disruptions and downtimes that a business goes through,” says Burke. “We want to make sure that any impact, any disruption is completely unknown and unseen to a customer, and we keep the business online.”
The Zerto IT Resilience Platform is built around three key elements – continuous availability, workload mobility and multi-cloud agility. “We’re a simple tool to use, and we use our automation and orchestration effectively to deliver almost a hands-off experience for data protection,” explains Burke. “What that allows our customer to do is to use our product in a simple, efficient manner.”
Burke says Zerto is a 100 percent channel-driven company that does everything through partners. Partners have the ability to sell the differentiation of Zerto and the IT Resilience Platform while also wrapping professional services around it that add significant margin and opportunity.
Burke further explains the importance of Zerto engaging its entire selling organization with the partner community. “We really want to understand their business, how they’re going to market, what are the practices that they’re most interested in and where Zerto fits in and differentiates.”
Zerto’s goal is to bring real value to its partners through its integration with the larger ecosystem and its clear set of business outcomes that help customers solve real problems.