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Backup And Disaster Recovery Minute: OneXafe – The Ultimate Midmarket Opportunity

Discover how StorageCraft’s OneXafe provides your midsize enterprise customers with a simple next-generation data protection and business continuity solution at an affordable and differentiated price.

Midmarket organizations need help. They have plenty of data but lack the resources to protect it themselves. “They’re also very susceptible to data loss more so than ever,” says Jeannine Edwards, senior director of channel marketing at StorageCraft. “This presents an interesting and exciting opportunity for solution providers.”

Partners can now offer their customers a simple, next-generation data protection and business continuity solution at an affordable and differentiated price. This allows solution providers to standardize with a single technology partner and reduce investment costs.

“We want to provide you a one-stop shop so that you can buy as much or little as you think you need, but then allow it to expand over time to encompass as many use cases as you’d like to cover in your customer base,” says Doug Brockett, president of StorageCraft. “What we’d like to provide through a single UI and low-entry cost is a solution that will allow you to start small and grow as big and as fast as you need.”

StorageCraft’s OneXafe converged data platform helps eliminate operational complexity by integrating storage and data protection stacks into a single infrastructure. This allows solution providers to save money on capex and simplify their data lifecycle workflow. “[Another] great thing about OneXafe is that the case study approach is really applicable across a ton of verticals,” says Edwards.

StorageCraft also has a dedicated Partner Success Program to assist solution providers with OneXafe deal registration opportunities while providing enhanced upfront discounts and back-end rebates. This helps partners drive additional profitability and sell more effectively to their midsize enterprise customers.

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