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Backup And Disaster Recovery Minute: Understand The Importance Of Cloud Backup Solutions

Learn how StorageCraft enables partners to sell a complete disaster recovery offering to their customers by taking their business continuity offering to the next level with cloud services.

A partner’s ability to help organizations recover from a major disaster can mean the difference between business continuity and business failure.

Local backups are sufficient for most disasters. However, ensuring your customers recover from a site-wide disaster is an entirely different ballgame. “You can never have too many backups,” says Stephen DeBlock, vice president of operations for IT service provider Neothink. “I like to have lots of backups, lots of redundancy.”

DeBlock knows things don’t always go as planned, and a customers’ information can be at risk in more ways than one. “We’ve been in situations where there’s been severe power outages, power spikes that have taken out our local backup that’s on premises,” says DeBlock.

When one Neothink customer had an outage on a Friday, DeBlock turned to StorageCraft for help. “We got ahold of StorageCraft and they replied throughout the weekend,” says DeBlock. “They kept our case going. We were a top priority for them. And, by Monday morning, the client was up and working again.”

StorageCraft Cloud Services lets partners restore and recover from a cloud-based backup. Features such as one-click failover and remote data restoration make recovering a company’s entire infrastructure quick, easy and seamless. And, StorageCraft credits this success by going to market through their solution provider partners.

“Our go-to-market has been and always will be in conjunction with partners. I think the combination of us creating more market opportunity and addressing that through partners is a win-win for all of us,” says Marvin Blough, vice president of worldwide sales at StorageCraft.

StorageCraft enables its partners to take their business continuity offering to the next level with cloud services, so solution providers can sell a complete disaster recovery offering to their customers.

“We’re giving partners the ability to go in and say, ‘Hey, Mr. Customer, I want you to concentrate on your business. Let me be the service provider working with your IT infrastructure so that it can grow when you do as a customer,’” says Blough. The Draper, Utah-based data protection vendor also provides an additional layer of security for data, which gets customers back up and running in minutes when there’s a disruption.

“I feel like they care about us as a partner,” says DeBlock, “and the way they support us makes me never want to look at another vendor again for backup.”

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