VMware Limits Some Storage Vendors' Presence At VMware PEX

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VMware has asked a number of storage vendors who work with the virtualization and cloud technology developer to stay away from its VMware Partner Exchange conference.

CRN has confirmed that Nutanix and Veeam were asked to either stay away from or cut their visibility at VMware Partner Exchange, or VMware PEX, which is scheduled to be hosted in San Francisco from Feb. 10 to 13.

Two other storage vendors also speculated to have been asked to not come to VMware PEX, Pure Storage and Nimble Storage, said they will actually be at the event.

[Related: Software-Defined Data Centers: Should You Jump On The Bandwagon?]

Not going to the VMware Partner Exchange is Veeam, the Baar, Switzerland-based developer of leading data protection technology for virtualized environments and a longtime VMware partner.

Also not attending is Nutanix, the San Jose, Calif.-based developer of converged infrastructure technology.

VMware did not respond to requests for more information.

It doesn't really make a lot of sense that VMware would try to exclude some storage vendors, especially Veeam, from VMware PEX, said Rich Baldwin, CIO and chief strategy officer at Nth Generation Computing, a San Diego-based solution provider.
"Veeam is probably one of the best products that works in VMware environments," Baldwin said. "I think there are so many Veeam customers out there that even if VMware is coming out with a competitive product, it doesn't make sense to keep the company out."

While VMware is still majority-owned by storage king EMC, that company in the past has given VMware free rein to develop partnerships with server and storage vendors across the board, a decision that helped propel VMware to the top of the virtualization market and made it a leading developer of cloud platform technology.

VMware, however, has recently taken a number of steps to add storage capabilities to its software aimed at building a complete software-defined data center infrastructure, including the introduction of the VMware Data Protection Advanced offering, based on EMC's Avamar data protection technology.

VMware last year also introduced VMware Virtual SAN, or VSAN, a software-defined storage solution that ties to the company's VMware vSphere private cloud and virtualization platform.

NEXT: Unusual Move Given VMware's Partnering History

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