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Office Printing is a Market in Transition

Printing may not be the first thing that comes to mind when you consider today’s evolving business technology environment. However, now is a very good time to consider printing once again because the landscape is shifting.

While it’s true that business printing is a mature market, recent advancements in inkjet technology, along with flexible procurement models, are creating disruption in the market that will alter the landscape significantly in coming years. This is most evident in the SMB and small workgroup segments. And, that disruption is creating opportunity for resellers and managed print service providers.

Inkjet Technology is on an Upward Trajectory

Inkjet technology enables affordable color printing that presents a very appealing option, particularly for these segments. In fact, inkjet is the market standard in consumer and wide-format printer shipments. Consider these stats*:

--Inkjet printers outpaced shipments of laser printers in the consumer segment by 93 percent to laser’s 7 percent in 2017.

--Inkjet made up 95 percent of wide-format unit shipments in 2017.

It is projected that inkjet production print volume will rise from 25 percent to 36 percent by 2021. Furthermore, it’s anticipated that inkjet will grow from 48 percent of office printer shipments to 60 percent—primarily from SMBs demand*. That is momentum that deserves attention.

More Choice

With fewer serviceable parts, maintenance and repairs for inkjet printers can be less complex and costly. Inkjets are also business friendly thanks to less waste because there are fewer components.

Changes in how companies can acquire “print” is also signaling some real change, and with that change, opportunity for resellers and managed print service providers. Like most segments of tech, the concept of a subscription model that drives “print as a service” offerings is emerging. Predictable monthly costs, ability to refresh technology simply and affordably and auto-replenishment of supplies are core to these services offerings. These changes are making inkjet technology even more enticing to customers.

Change is here for everyone involved in selling and buying print… such as including IT decision makers, financial decision makers and most certainly channel resellers and managed print services providers.

There are many good reasons to look at office printing again. Explore Epson Workforce® Printers built for small offices and workgroups.

This article was provided by Epson America Inc.

* IDC, 2017 the office printing market today…and tomorrow

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