2017 Cloud Partner Programs Guide Details

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Blue Medora
Blue Medora True Visibility Partner Program

U.S. Headquarters3225 Evergreen Dr NE
Suite #103 Grand Rapids, MI 49525
U.S. HQ phone number(616) 719-4550
Year Company Founded2007
CEONathan Owen
Worldwide Channel ChiefChris Noordyke
TitleChief Revenue Officer
Date Began Serving In This Role6/1/15
North American Channel ChiefCharles Bass
TitleVP of Channels
Date Began Serving In This Role10/1/16
North American Cloud Channel Program ManagerCharles Bass
TitleVP of Channels
Email Addresscharles.bass@bluemedora.com
Cloud Involvement, Products, And Solutions
Our existing partner program supports our cloud products/services
Our products are used to enable off-premise Cloud Solutions
Our products are used to build hybrid Private Cloud Solutions
Year Cloud Channel Program was established2015
Please provide a brief overview of the company's cloud partner program or describe the components of your company's overall partner program that specifically pertains to cloud computing.Blue Medora launched the global True Visibility Partner Program in September 2015 to help resellers significantly grow their VMware vSphere and vRealize Operations business. In addition, the new program helps partners expand their market reach in virtualized and hybrid cloud environments, with Blue Medora focusing on extending vRealize Operations's cloud management capabilities to include providing a single pane of glass for all performance and application information. This focus is necessary because enterprise customers are leaning into the cloud more, but continue to leverage traditional on-premise infrastructure as well. These organizations demand a clear view of the performance and status of every device, solution and application in their IT stack, regardless of where they reside or how that changes. Because no single monitoring platform provides visibility into every IT resource, the channel is at the frontline to support these requests often through API-based platform extensions. Because of the struggles to keep up with every single option on the market, they need a partner that can provide a complete solution that works with the major application, database, cloud, virtualization and infrastructure providers. The rollout of the True Visibility program has since enabled partners to increase current vRealize platform satisfaction, enticing current users to expand adoption by making it their centralized IT platform. It also gives them a natural cloud migration path for satisfied vSphere customers. By bringing the operational elements of the enterprise into sharp focus, the True Visibility program enables partners to target growth levels of up to 40 percent in vSphere and vRealize business. In addition, Blue Medora maintains an emphasis on providing resellers with a comprehensive partner portal, giving them exclusive sales support, 24/7 online quoting and access to certified sales and engineering support.
Please outline as many as 3 of the top benefits that specifically pertain to cloud computing that channel partners gain from joining this partner program.Complete Hybrid-Cloud Coverage - Rather than having to research and keep up with single-point solutions in the ever expanding API marketplace, Blue Medora partners with leading technology providers from all layers of the IT stack to develop pre-tested, jointly validated plugins that can be deployed in minutes. Built-In Cloud Migration Path - For the thousands of satisfied VMware customers who are in the advanced-stages of virtualization, Blue Medora gives partners an easy on-ramp to more revenue through a pain-free path to the cloud. By centralizing all IT operational data within vRealize operations, customers can bridge traditional and new IT tools and use machine learning to understand how to optimize on-premise and off-premise resources. VMware Integration - Blue Medora has worked jointly with VMware to develop a GTM approach that streamlines the purchase process. The True Visibility Suite is packaged in three tiers, identical to vRealize Operations and it can be easily added to any vRealize EULA for a smoother customer experience.
How many of your partners are currently enrolled in your Cloud partner program or are utilizing the cloud portion of your overall partner program?163
Please identify those areas in which your company actively promotes its technology components to encourage customers or service providers to build a cloud offering (public, private or hybrid).
Cloud Management
In what areas does your company currently have a Public Cloud Service?
Do not offer a Public Cloud Service
In which of the following ways does your company engage with Channel partners to promote your Cloud-related technologies or services?
We have technology components that extend VMware's cloud management platforms, we engage partners are resellers.
In which of the following types of Channel training and enablement activities does your company invest to assist your Cloud focused partners?
Specialized technical training (face to face)
Specialized technical training (on-line, ILT)
Technical certification (for cloud)
Specialized sales training (face to face)
Specialized sales training (on-line, ILT)
Sales certification (for cloud)
Field sales mentoring or coaching (between your direct sales
In which of the following ways does your company invest money to assist partners specifically with their shift to selling and /marketing cloud solutions?
Customer Events
Offer them qualified cloud-specific sales leads
Partner Demand Generation assistance (materials and/or funds)
Specialized local staff to help partners with marketing planning and/or execution
Co-selling assistance from local cloud-specialist sales or business development staff
What elements of support does you company offer in your Cloud channel program/tier to motivate and support your Cloud partners financially?
Deal Registration
Demo program/Trial Keys
Internal-use product or licenses (discounted or free)
Loyalty programs or SPIFs
Rebates (specific to cloud sales or deployment success)
Referral programs (for Cloud Agents or influencers)
Compensation and Fees
Does your company offer VARs assistance in compensation of their sales teams on residual revenue programs (maintenance, software or professional services), recurring revenues or annuity streams?Yes
Are partners required to pay a fee to join your the basic or minimum tier of this Cloud Partner Program?No
Are partners required to meet specific minimum revenue requirements in order to join the basic or minimum tier of this Cloud Partner Program?No
Which of the following requirements must partners meet in order to join the basic or minimum tier of this Cloud Partner Program?
There are NO REQUIREMENTS to join this cloud partner program
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