2017 Cloud Partner Programs Guide Details

Printer-friendly version Email this CRN article

Bradford Networks
Managed Security Services Provider Program

U.S. Headquarters374 Congress Street
Suite 502 Boston, MA 02210
U.S. HQ phone number+1 (866) 990-3799
Year Company Founded2000
CEORob Scott
Worldwide Channel ChiefNeal Stanton
TitleVice President, Sales Americas
Date Began Serving In This Role4/1/16
North American Channel ChiefRick Sloane
TitleVice President Channels, Americas
Date Began Serving In This Role7/1/16
North American Cloud Channel Program ManagerRick Sloane
TitleVice President Channels, Americas
Email Addressrsloane@bradfordnetworks.com
Cloud Involvement, Products, And Solutions
Our existing partner program supports our cloud products/services
Our products are sold as a Cloud Service where we (the vendor) are the Service Provider (i.e. SaaS, PaaS or IaaS, HW as a service, network connectivity)
Our products are used to enable off-premise Cloud Solutions
Year Cloud Channel Program was established2016
Please provide a brief overview of the company's cloud partner program or describe the components of your company's overall partner program that specifically pertains to cloud computing.Bradford Networks, a leading provider of network security solutions that provide end-to- end visibility, dynamic access control and automated threat response for endpoints, has partnered with select Managed Security Service Providers (MSSP) to deliver enterprise-class security controls as a managed offering that accelerates adoption of mobile and IoT endpoint devices. The managed service will include the entire functionality of the award-winning Network Sentry Security Automation and Orchestration platform to augment traditional security solutions like firewalls, IPS/IDS, and endpoint security. Bradford Networks will offer MSSP partners a license and package option that includes the Network Sentry product, virtual appliances, and product and deployment training. Network Sentry offers MSSPs full-featured endpoint visibility and control, a highly scalable threat response solution, subscription-based licensing packages that include support, and a solution that can be rapidly configured and deployed with customized security policies.
Please outline as many as 3 of the top benefits that specifically pertain to cloud computing that channel partners gain from joining this partner program.#NAME?
How many of your partners are currently enrolled in your Cloud partner program or are utilizing the cloud portion of your overall partner program?18
Please identify those areas in which your company actively promotes its technology components to encourage customers or service providers to build a cloud offering (public, private or hybrid).
Cloud Applications/SW
Cloud Hosting
Cloud Management
Cloud Security
In what areas does your company currently have a Public Cloud Service?
Cloud Hosting
Cloud Security
In which of the following ways does your company engage with Channel partners to promote your Cloud-related technologies or services?
We have technology components that are used to build private or hybrid cloud infrastructure; we engage integrators or Cloud Builders
In which of the following types of Channel training and enablement activities does your company invest to assist your Cloud focused partners?
Specialized technical training (face to face)
Specialized technical training (on-line, ILT)
Specialized sales training (face to face)
Specialized sales training (on-line, ILT)
Field sales mentoring or coaching (between your direct sales
Sharing of service delivery methodologies or IP around cloud solutions (pre or post-sale)
Sales playbooks or prospecting guides for cloud solutions
In which of the following ways does your company invest money to assist partners specifically with their shift to selling and /marketing cloud solutions?
Customer Events
Partner Branding assistance (materials and/or funds)
Partner Demand Generation assistance (materials and/or funds)
Specialized local staff to help partners with marketing planning and/or execution
Partner Events
Co-selling assistance from local cloud-specialist sales or business development staff
What elements of support does you company offer in your Cloud channel program/tier to motivate and support your Cloud partners financially?
Deal Registration
Demo program/Trial Keys
Discounts (training, volume, tiered, etc.)Utility or annuity-based pricing or licensing
Internal-use product or licenses (discounted or free)
Compensation and Fees
Does your company offer VARs assistance in compensation of their sales teams on residual revenue programs (maintenance, software or professional services), recurring revenues or annuity streams?Yes
Are partners required to pay a fee to join your the basic or minimum tier of this Cloud Partner Program?Yes
Are partners required to meet specific minimum revenue requirements in order to join the basic or minimum tier of this Cloud Partner Program?Yes
Which of the following requirements must partners meet in order to join the basic or minimum tier of this Cloud Partner Program?
Actively transacting partner
Business planning requirements
Certified/accredited sales staff
Marketing plan
Reseller certificate
Revenue commitment
Technical certification requirements
Technology specialization
Valid website
Printer-friendly version Email this CRN article