2017 Cloud Partner Programs Guide Details


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Actifio
Actifio Service Provider Program

U.S. Headquarters333 Wyman St
Waltham, MA 02451
U.S. HQ phone number7817907500
URLhttp://www.actifio.com
Year Company Founded2009
Executives
CEOAsh Ashutosh
Worldwide Channel Chief
Title
Date Began Serving In This Role
North American Channel ChiefMichael McClurg
TitleVice President, Global Business Partners
Date Began Serving In This Role2/1/13
North American Cloud Channel Program ManagerMichael McClurg
TitleVice President, Global Business Partners
Email Addressmike.mcclurg@actifio.com
Cloud Involvement, Products, And Solutions
Our existing partner program supports our cloud products/services
Our products are used to enable off-premise Cloud Solutions
Our products are used to build hybrid Private Cloud Solutions
Year Cloud Channel Program was established2012
Please provide a brief overview of the company's cloud partner program or describe the components of your company's overall partner program that specifically pertains to cloud computing.Actifio's Partner Program offers simplicity, opportunity registration along with a field organization dedicated to enabling our value added resellers. From training and joint-field marketing events to sales support and demand generation, Actifio's business partner and field sales team is committed to helping partners deliver our radically simple copy data management to your customers. Together, we deliver the industry's first storage system optimized for eliminating unnecessary copy data and efficiently managing data growth while solving customers' biggest information protection and availability problems.
Please outline as many as 3 of the top benefits that specifically pertain to cloud computing that channel partners gain from joining this partner program.1. Profitability - With the ability to build a professional services practices around Copy Data Storage, partners are able to build a long-term sustainable business on the back of solving their clients' enterprise data explosion. Actifio's team of sales professionals works to drive your profitable and sales campaigns that deliver on our goal of 100% user satisfaction. 2. Trusted Advisor Status - We've taken a selective approach to working only with the best of the best, the partners who've achieved the channel pinnacle - Trusted Advisor Status. To enhance your capabilities, we'll supply you with a turnkey go-to-market program including all sales/marketing materials, proposal based marketing development funds (MDF), inside sales support, opportunity registration, and NFR demo program. 3. SSD - Storage/Services Drag (SSD) is what you get by bringing Actifio based solutions to your clients. In every Actifio sales campaign bundle in your favorite primary storage system with implementation, SLA assessment and architecting services for increased total deal size.
How many of your partners are currently enrolled in your Cloud partner program or are utilizing the cloud portion of your overall partner program?over 25 partners are leveraging our cloud platform
Please identify those areas in which your company actively promotes its technology components to encourage customers or service providers to build a cloud offering (public, private or hybrid).
Backup/Disaster Recovery
Cloud Applications/SW
Cloud Hosting
Cloud Infrastructure (IaaS)
Cloud Platforms (PaaS)
Cloud Migration
Cloud Security
Cloud Storage (SaaS)
In what areas does your company currently have a Public Cloud Service?
Backup/Disaster Recovery
Cloud Applications/SW
Cloud Hosting
Cloud Infrastructure (IaaS)
Cloud Migration
Cloud Security
In which of the following ways does your company engage with Channel partners to promote your Cloud-related technologies or services?
We have technology components that are used to build private or hybrid cloud infrastructure; we engage integrators or Cloud Builders
We have technology components that are used to build private or hybrid cloud infrastructure; we engage Cloud Service Providers to build datacenters which supply cloud capacity to other entities
We have software components and tools that are used by ISVs and developers to build SaaS applications, either for public, private or hybrid cloud environments
In which of the following types of Channel training and enablement activities does your company invest to assist your Cloud focused partners?
Specialized technical training (face to face)
Specialized technical training (on-line, ILT)
Technical certification (for cloud)
Specialized sales training (face to face)
Field sales mentoring or coaching (between your direct sales
Cloud specific ROI or TCO calculator tools to be used with end-users
Sales playbooks or prospecting guides for cloud solutions
In which of the following ways does your company invest money to assist partners specifically with their shift to selling and /marketing cloud solutions?
Customer Events
Offer them qualified cloud-specific sales leads
Partner Branding assistance (materials and/or funds)
Partner Demand Generation assistance (materials and/or funds)
Specialized local staff to help partners with marketing planning and/or execution
Partner Events
Partner Marketing Training
Co-selling assistance from local cloud-specialist sales or business development staff
What elements of support does you company offer in your Cloud channel program/tier to motivate and support your Cloud partners financially?
Deal Registration
Demo program/Trial Keys
Discounts (training, volume, tiered, etc.)Utility or annuity-based pricing or licensing
Internal-use product or licenses (discounted or free)
Compensation and Fees
Does your company offer VARs assistance in compensation of their sales teams on residual revenue programs (maintenance, software or professional services), recurring revenues or annuity streams?No
Are partners required to pay a fee to join your the basic or minimum tier of this Cloud Partner Program?Yes
Are partners required to meet specific minimum revenue requirements in order to join the basic or minimum tier of this Cloud Partner Program?No
Which of the following requirements must partners meet in order to join the basic or minimum tier of this Cloud Partner Program?
Actively transacting partner
Executive sponsorship by vendor senior management
Technical certification requirements
Valid website
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