2017 Cloud Partner Programs Guide Details

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AlienVault Partner Program

U.S. Headquarters1875 S. Grant Street
Suite 200 San Mateo, CA 94402
U.S. HQ phone number650-713-3333
Year Company Founded2007
CEOBarmak Meftah
Worldwide Channel ChiefMike LaPeters
TitleVP, Global Channels
Date Began Serving In This Role6/1/16
North American Channel ChiefMike Calonica
TitleVP, Americas
Date Began Serving In This Role1/1/17
North American Cloud Channel Program ManagerCarrie Cassee
TitleSenior Field Marketing Manager
Email Addressccassee@alienvault.com
Cloud Involvement, Products, And Solutions
Our existing partner program supports our cloud products/services
Our products are sold as a Cloud Service where we (the vendor) are the Service Provider (i.e. SaaS, PaaS or IaaS, HW as a service, network connectivity)
Year Cloud Channel Program was established2016
Please provide a brief overview of the company's cloud partner program or describe the components of your company's overall partner program that specifically pertains to cloud computing.Our cloud program is a natural extension of our larger partner program, and adheres to the same requirements of our program as detailed above.
Please outline as many as 3 of the top benefits that specifically pertain to cloud computing that channel partners gain from joining this partner program.#NAME?
How many of your partners are currently enrolled in your Cloud partner program or are utilizing the cloud portion of your overall partner program?0.1
Please identify those areas in which your company actively promotes its technology components to encourage customers or service providers to build a cloud offering (public, private or hybrid).
Cloud Applications/SW
Cloud Management
Cloud Security
In what areas does your company currently have a Public Cloud Service?
Cloud Applications/SW
Cloud Management
Cloud Security
In which of the following ways does your company engage with Channel partners to promote your Cloud-related technologies or services?
We have our own public cloud service or application - we use partners as resellers
In which of the following types of Channel training and enablement activities does your company invest to assist your Cloud focused partners?
Specialized technical training (face to face)
Specialized technical training (on-line, ILT)
Specialized sales training (face to face)
Specialized sales training (on-line, ILT)
Field sales mentoring or coaching (between your direct sales
In which of the following ways does your company invest money to assist partners specifically with their shift to selling and /marketing cloud solutions?
Partner Branding assistance (materials and/or funds)
Partner Demand Generation assistance (materials and/or funds)
Partner Events
Partner Marketing Training
Co-selling assistance from local cloud-specialist sales or business development staff
What elements of support does you company offer in your Cloud channel program/tier to motivate and support your Cloud partners financially?
Deal Registration
Demo program/Trial Keys
Internal-use product or licenses (discounted or free)
Loyalty programs or SPIFs
Referral programs (for Cloud Agents or influencers)
Compensation and Fees
Does your company offer VARs assistance in compensation of their sales teams on residual revenue programs (maintenance, software or professional services), recurring revenues or annuity streams?Yes
Are partners required to pay a fee to join your the basic or minimum tier of this Cloud Partner Program?No
Are partners required to meet specific minimum revenue requirements in order to join the basic or minimum tier of this Cloud Partner Program?No
Which of the following requirements must partners meet in order to join the basic or minimum tier of this Cloud Partner Program?
Reseller certificate
Valid website
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