2017 Cloud Partner Programs Guide Details


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Informatica
Informatica Partner Program

U.S. Headquarters2100 Seaport Blvd
Redwood City, CA 94063
U.S. HQ phone number650-385-5000
URLhttp://informatica.com
Year Company Founded1993
Executives
CEOAnil Chakravarthy
Worldwide Channel ChiefRodney Foreman
TitleSVP, Partner Ecosystem
Date Began Serving In This Role8/1/16
North American Channel ChiefTerry Moses
TitleVP, Partner Sales, North America
Date Began Serving In This Role12/1/16
North American Cloud Channel Program ManagerBalaji Subramanian
TitleSr. Director, Global Partner Strategy
Email Addressbsubramanian@informatica.com
Cloud Involvement, Products, And Solutions
Our existing partner program supports our cloud products/services
Our products are sold as a Cloud Service where we (the vendor) are the Service Provider (i.e. SaaS, PaaS or IaaS, HW as a service, network connectivity)
Our products are used to enable off-premise Cloud Solutions
Our products are used to build hybrid Private Cloud Solutions
Year Cloud Channel Program was established2013
Please provide a brief overview of the company's cloud partner program or describe the components of your company's overall partner program that specifically pertains to cloud computing.The Informatica Partner Program is a holistic membership program that provides Partners with multiple ways to engage with Informatica. Program members can elect one or multiple engagement models - to grow business and profit. Each engagement model features corresponding resources and benefits, and suggested requirements for partner success - to help partners offer customers valuable services and solutions around the industry leading Informatica platform. Program Membership requires Partners to meet annual certification and accreditation to remain compliant with the Program. The Informatica Partner Program provides benefits to partners who resell Informatica solutions that are hosted in the cloud or provided by subscription vs. a traditional license. They are additional program incentives for selling Informatica cloud products.
Please outline as many as 3 of the top benefits that specifically pertain to cloud computing that channel partners gain from joining this partner program.All participating partners in the Informatica Partner program are eligible for the following partner program benefits: - Extra rebate on resell of any Informatica Cloud or Enterprise cloud products - Extra rebate on renewals of any Informatica Cloud or Subscription deal originally resold by the Partner
How many of your partners are currently enrolled in your Cloud partner program or are utilizing the cloud portion of your overall partner program?25% of partners in N. America
Please identify those areas in which your company actively promotes its technology components to encourage customers or service providers to build a cloud offering (public, private or hybrid).
Cloud Migration
Cloud Security
Cloud Data Integration
In what areas does your company currently have a Public Cloud Service?
Cloud Migration
Cloud Security
In which of the following ways does your company engage with Channel partners to promote your Cloud-related technologies or services?
We have our own public cloud service or application - we use partners as resellers
We have software components and tools that are used by ISVs and developers to build SaaS applications, either for public, private or hybrid cloud environments
In which of the following types of Channel training and enablement activities does your company invest to assist your Cloud focused partners?
Specialized technical training (on-line, ILT)
Technical certification (for cloud)
Sales certification (for cloud)
Sales playbooks or prospecting guides for cloud solutions
In which of the following ways does your company invest money to assist partners specifically with their shift to selling and /marketing cloud solutions?
Partner Demand Generation assistance (materials and/or funds)
Specialized local staff to help partners with marketing planning and/or execution
Co-selling assistance from local cloud-specialist sales or business development staff
What elements of support does you company offer in your Cloud channel program/tier to motivate and support your Cloud partners financially?
Deal Registration
Discounts (training, volume, tiered, etc.)Utility or annuity-based pricing or licensing
Internal-use product or licenses (discounted or free)
MDF/CO-OP
Rebates (specific to cloud sales or deployment success)
Compensation and Fees
Does your company offer VARs assistance in compensation of their sales teams on residual revenue programs (maintenance, software or professional services), recurring revenues or annuity streams?No
Are partners required to pay a fee to join your the basic or minimum tier of this Cloud Partner Program?Yes
Are partners required to meet specific minimum revenue requirements in order to join the basic or minimum tier of this Cloud Partner Program?No
Which of the following requirements must partners meet in order to join the basic or minimum tier of this Cloud Partner Program?
Business planning requirements
Certified/accredited sales staff
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