2017 Cloud Partner Programs Guide Details

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Cloud Advantage Partner Program

U.S. Headquarters177 Bovet Road
Suite 400 San Mateo, CA 94402
U.S. HQ phone number650-525-9200
Year Company Founded2003
CEOFrank Fawzi
Worldwide Channel Chief
Date Began Serving In This Role
North American Channel ChiefJeremy Jones
TitleVice President, Channel Sales
Date Began Serving In This Role11/1/13
North American Cloud Channel Program ManagerAlison Hanyes
TitleVice President, Partner Marketing & Programs
Email Addressahaynes@intelepeer.com
Cloud Involvement, Products, And Solutions
Our existing partner program supports our cloud products/services
Our products are sold as a Cloud Service where we (the vendor) are the Service Provider (i.e. SaaS, PaaS or IaaS, HW as a service, network connectivity)
Our products are used to enable off-premise Cloud Solutions
Our products are used to build hybrid Private Cloud Solutions
Year Cloud Channel Program was established2010
Please provide a brief overview of the company's cloud partner program or describe the components of your company's overall partner program that specifically pertains to cloud computing.Born in the cloud and rooted in carrier quality, we have been a leading provider of Voice Services, SIP, and UC Enablement since 2003. The Cloud Advantage Partner Program makes it simple for partners to participate in a growing market, deliver successful customer proof-of-concepts, and generate a recurring revenue stream. IntelePeer's partner program offers a four-tiered structure and includes Authorized, Silver, Gold, and Platinum tiers to reward partners based on performance. As sales grow, so do commissions, benefits, and support. IntelePeer's Authorized tier provides Cisco partners to earn recurring revenue on our voice services bundles integrated with the Cisco Spark and Meraki MC platforms - no revenue commitment required. Our personal, flexible and nimble approach makes it easy to do business with us; providing partners with access to our 24/7/365 support team, specialized tools, MDF, partner trainings, dedicated support team and a web-based portal for fast account management.
Please outline as many as 3 of the top benefits that specifically pertain to cloud computing that channel partners gain from joining this partner program.• Personalized Support Team • Easy to Sell, Simple Pricing • Competitive Commissions & SPIFs
How many of your partners are currently enrolled in your Cloud partner program or are utilizing the cloud portion of your overall partner program?400 (all partners)
Please identify those areas in which your company actively promotes its technology components to encourage customers or service providers to build a cloud offering (public, private or hybrid).
Backup/Disaster Recovery
Cloud Applications/SW
Cloud Hosting
Cloud Platforms (PaaS)
Cloud Migration
In what areas does your company currently have a Public Cloud Service?
Cloud Platforms (PaaS)
In which of the following ways does your company engage with Channel partners to promote your Cloud-related technologies or services?
We have our own public cloud service or application - we use partners as agents
We have technology components that are used to build private or hybrid cloud infrastructure; we engage integrators or Cloud Builders
We have software components and tools that are used by ISVs and developers to build SaaS applications, either for public, private or hybrid cloud environments
In which of the following types of Channel training and enablement activities does your company invest to assist your Cloud focused partners?
Specialized technical training (face to face)
Specialized technical training (on-line, ILT)
Specialized sales training (face to face)
Specialized sales training (on-line, ILT)
Sales playbooks or prospecting guides for cloud solutions
In which of the following ways does your company invest money to assist partners specifically with their shift to selling and /marketing cloud solutions?
Customer Events
Partner Branding assistance (materials and/or funds)
Partner Demand Generation assistance (materials and/or funds)
Partner Events
Co-selling assistance from local cloud-specialist sales or business development staff
What elements of support does you company offer in your Cloud channel program/tier to motivate and support your Cloud partners financially?
Demo program/Trial Keys
Loyalty programs or SPIFs
Rebates (specific to cloud sales or deployment success)
Referral programs (for Cloud Agents or influencers)
Compensation and Fees
Does your company offer VARs assistance in compensation of their sales teams on residual revenue programs (maintenance, software or professional services), recurring revenues or annuity streams?No
Are partners required to pay a fee to join your the basic or minimum tier of this Cloud Partner Program?No
Are partners required to meet specific minimum revenue requirements in order to join the basic or minimum tier of this Cloud Partner Program?No
Which of the following requirements must partners meet in order to join the basic or minimum tier of this Cloud Partner Program?
Business planning requirements
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