2017 Cloud Partner Programs Guide Details

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Intermedia.net, Inc.
Intermedia Partner Program

U.S. Headquarters825 middlefield Rd.
Mountain View, CA 94043
U.S. HQ phone number800-379-7729
Year Company Founded1995
CEOMichael Gold
Worldwide Channel ChiefEric
Date Began Serving In This Role11/1/16
North American Channel ChiefCurt Mark
TitleVP Channel Sales
Date Began Serving In This Role6/1/08
North American Cloud Channel Program ManagerIntermedia Partner Program
TitleTim Stanton
Email Addresststanton@intermedia.net
Cloud Involvement, Products, And Solutions
Our existing partner program supports our cloud products/services
Our products are sold as a Cloud Service where we (the vendor) are the Service Provider (i.e. SaaS, PaaS or IaaS, HW as a service, network connectivity)
Our products are used to enable off-premise Cloud Solutions
Our products are used to build hybrid Private Cloud Solutions
Year Cloud Channel Program was established2006
Please provide a brief overview of the company's cloud partner program or describe the components of your company's overall partner program that specifically pertains to cloud computing.100 % of Intermedia's business is as a cloud service provider so our entire program is for cloud partners. Here are some of the key components: • 30+ products. 1 provider. There's just one bill, one support team and one control panel. And partners can use our products at a significant discount in their business. • Our 99.999% uptime SLA offers a 100X better uptime commitment than many other providers. • Our partners control branding, billing, and pricing. Partners own the customer relationships. • Partners set their own margins with no ceiling. Plus, Intermedia has over 90% customer retention rates = steady revenue. • Intermedia helps partners across the entire customer lifecycle: marketing, sales, support, migration + more.
Please outline as many as 3 of the top benefits that specifically pertain to cloud computing that channel partners gain from joining this partner program.Our partner program provides a wide range of benefits for our partners starting with giving them complete control of the customer relationship. Here are three of the top Benefits: • 24X7, 365 technical support for all partners, 99.999% uptime guarantee and Free migration and On-boarding services for all our services. • Concierge service to assist our partners to quote, sell and deliver services to their clients • A free marketing platform with white labeled marketing campaigns that delivers emails, social media posts, video's, ROI calculators and a complete management platform for leads that are generated by the system.
How many of your partners are currently enrolled in your Cloud partner program or are utilizing the cloud portion of your overall partner program?6000
Please identify those areas in which your company actively promotes its technology components to encourage customers or service providers to build a cloud offering (public, private or hybrid).
Cloud Infrastructure (IaaS)
In what areas does your company currently have a Public Cloud Service?
Cloud Applications/SW
Cloud Hosting
Cloud Infrastructure (IaaS)
Cloud Management
Cloud Platforms (PaaS)
Cloud Migration
Cloud Security
Cloud Storage (SaaS)
In which of the following ways does your company engage with Channel partners to promote your Cloud-related technologies or services?
We have our own public cloud service or application - we use partners as resellers
In which of the following types of Channel training and enablement activities does your company invest to assist your Cloud focused partners?
Specialized technical training (face to face)
Specialized technical training (on-line, ILT)
Specialized sales training (face to face)
Specialized sales training (on-line, ILT)
Business transformation training or consulting (focused on financial, organization or sales/mktg. changes required to succeed with the cloud)
Sales transformation training
Sharing of service delivery methodologies or IP around cloud solutions (pre or post-sale)
Cloud specific ROI or TCO calculator tools to be used with end-users
Sales playbooks or prospecting guides for cloud solutions
In which of the following ways does your company invest money to assist partners specifically with their shift to selling and /marketing cloud solutions?
Customer Events
Offer them qualified cloud-specific sales leads
Partner Branding assistance (materials and/or funds)
Partner Demand Generation assistance (materials and/or funds)
Specialized local staff to help partners with marketing planning and/or execution
Partner Events
Partner Marketing Training
Co-selling assistance from local cloud-specialist sales or business development staff
What elements of support does you company offer in your Cloud channel program/tier to motivate and support your Cloud partners financially?
Demo program/Trial Keys
Discounts (training, volume, tiered, etc.)Utility or annuity-based pricing or licensing
Internal-use product or licenses (discounted or free)
Loyalty programs or SPIFs
Referral programs (for Cloud Agents or influencers)
Compensation and Fees
Does your company offer VARs assistance in compensation of their sales teams on residual revenue programs (maintenance, software or professional services), recurring revenues or annuity streams?No
Are partners required to pay a fee to join your the basic or minimum tier of this Cloud Partner Program?No
Are partners required to meet specific minimum revenue requirements in order to join the basic or minimum tier of this Cloud Partner Program?No
Which of the following requirements must partners meet in order to join the basic or minimum tier of this Cloud Partner Program?
There are NO REQUIREMENTS to join this cloud partner program
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