2017 Cloud Partner Programs Guide Details


Printer-friendly version Email this CRN article

Nexsan
Nexsan Channel Partner Program

U.S. Headquarters900 E Hamilton Ave.
Ste 230 Campbell, CA 95008
U.S. HQ phone number4087249809
URLhttp://www.nexsan.com
Year Company Founded1999
Executives
CEOBob Fernander
Worldwide Channel ChiefTony Craythorne
TitleVP of Sales
Date Began Serving In This Role5/1/16
North American Channel ChiefTony Craythorne
TitleVP of Sales
Date Began Serving In This Role5/1/16
North American Channel ChiefTony Craythorne
Title
Date Began Serving In This Role
North American Cloud Channel Program ManagerElsa Tay
TitleSr. Director, Channel Marketing
Email Addressetay@nexsan.com
Cloud Involvement, Products, And Solutions
Our existing partner program supports our cloud products/services
Our products are used to enable off-premise Cloud Solutions
Our products are used to build hybrid Private Cloud Solutions
Year Cloud Channel Program was established2013
Please provide a brief overview of the company's cloud partner program or describe the components of your company's overall partner program that specifically pertains to cloud computing.The Nexsan Channel Partner Program is built on a foundational belief that "one size cannot possibly fit all." Instead, it starts with the most robust unified data storage solutions portfolio in the industry. From its UNITY enterprise-class unified storage incorporating secure enterprise file sync and share - to its Assureon secure archive storage - to its efficient, modular high density E-Series - to its BEAST workhorse - Nexsan has the right solution to meet today's exacting business, IT and budgetary requirements. Adhering to this philosophy, the Nexsan Channel Partner Program offers a tiered partner program designed to meet each partner's unique needs, featuring compelling benefits and broad enablement resources including a deal registration program and a campaign creator. The program is designed to enhance joint field engagement and make the sales and marketing process more efficient and profitable. As a 100 percent channel-based company, Nexsan has a rich history of working closely with its partners delivering the product training, marketing, sales and technical support that expands opportunities and drives revenue growth. According to a TechValidate survey, Nexsan increased annual revenue between 5 and 30 percent for 60 percent of its partners. In addition, Optera Research Group validated that partners gave Nexsan an 80 percent overall satisfaction rating with as many as 89 percent of partners saying they are willing to recommend Nexsan, ranking higher than any other brand carried by the participating partners.
Please outline as many as 3 of the top benefits that specifically pertain to cloud computing that channel partners gain from joining this partner program.A World-Class Partner Portal with access to a wealth of resources, marketing content, sales tools, incentives, promotions and more, 24 x 7, such as: • Aggressive Commercial Models for fast profitable sales • Opportunity Registration for deal and project opportunities • Sophisticated Campaign Creator for easily creating and executing partner-branded campaigns • Demo Equipment Access for testing and proof of concept demonstrations • Market Development Funds for shared marketing programs • Extensive Training and Certification Paths for exceptional professional services delivery
How many of your partners are currently enrolled in your Cloud partner program or are utilizing the cloud portion of your overall partner program?1205
Please identify those areas in which your company actively promotes its technology components to encourage customers or service providers to build a cloud offering (public, private or hybrid).
Backup/Disaster Recovery
Cloud Infrastructure (IaaS)
Cloud Management
Cloud Security
Cloud Storage (SaaS)
file sync and share
In what areas does your company currently have a Public Cloud Service?
Do not offer a Public Cloud Service
In which of the following ways does your company engage with Channel partners to promote your Cloud-related technologies or services?
We have technology components that are used to build private or hybrid cloud infrastructure; we engage integrators or Cloud Builders
We have technology components that are used to build private or hybrid cloud infrastructure; we engage Cloud Service Providers to build datacenters which supply cloud capacity to other entities
In which of the following types of Channel training and enablement activities does your company invest to assist your Cloud focused partners?
Specialized technical training (face to face)
Specialized technical training (on-line, ILT)
Specialized sales training (face to face)
Specialized sales training (on-line, ILT)
Field sales mentoring or coaching (between your direct sales
Sales playbooks or prospecting guides for cloud solutions
In which of the following ways does your company invest money to assist partners specifically with their shift to selling and /marketing cloud solutions?
Customer Events
Offer them qualified cloud-specific sales leads
Partner Branding assistance (materials and/or funds)
Partner Demand Generation assistance (materials and/or funds)
Specialized local staff to help partners with marketing planning and/or execution
Partner Events
Partner Marketing Training
Co-selling assistance from local cloud-specialist sales or business development staff
What elements of support does you company offer in your Cloud channel program/tier to motivate and support your Cloud partners financially?
Deal Registration
Demo program/Trial Keys
Loyalty programs or SPIFs
MDF/CO-OP
Compensation and Fees
Does your company offer VARs assistance in compensation of their sales teams on residual revenue programs (maintenance, software or professional services), recurring revenues or annuity streams?No
Are partners required to pay a fee to join your the basic or minimum tier of this Cloud Partner Program?No
Are partners required to meet specific minimum revenue requirements in order to join the basic or minimum tier of this Cloud Partner Program?No
Which of the following requirements must partners meet in order to join the basic or minimum tier of this Cloud Partner Program?
Actively transacting partner
Reseller certificate
Valid website
Printer-friendly version Email this CRN article