2017 Cloud Partner Programs Guide Details

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AppDirect Core Distribution Program

U.S. Headquarters650 California St.
San Francisco, CA 94108
U.S. HQ phone number4158523945
Worldwide Headquarters650 California St.
Year Company Founded2009
CEOVictor White
Worldwide Channel ChiefDaniel Saks
TitlePresident & Co-CEO
Date Began Serving In This Role6/1/12
North American Channel ChiefRichard Dufty
TitleSVP, Worldwide Sales, Customer Success and Alliances
Date Began Serving In This Role12/1/12
North American Cloud Channel Program ManagerPaul Arnautoff
TitleDirector of Business Development
Email Addresspaul.arnautoff@appdirect.com
Cloud Involvement, Products, And Solutions
Our existing partner program supports our cloud products/services
Our products are sold as a Cloud Service where we (the vendor) are the Service Provider (i.e. SaaS, PaaS or IaaS, HW as a service, network connectivity)
Our products are used to enable off-premise Cloud Solutions
Year Cloud Channel Program was established2009
Please provide a brief overview of the company's cloud partner program or describe the components of your company's overall partner program that specifically pertains to cloud computing.AppDirect is the cloud service commerce leader, making software and products accessible to businesses globally. The AppDirect cloud service commerce platform unites providers, developers, and business consumers into a single ecosystem for buying, selling and managing cloud services, ultimately helping businesses gain access to the services they need to thrive. AppDirect-powered marketplaces, billing and distribution, and reselling services help providers - including Comcast, ADP, Zendesk, Deutsche Telekom and others - connect more than 30 million businesses to solutions from Microsoft, Google, GoDaddy, and more. AppDirect is headquartered in San Francisco with 13 global offices.
Please outline as many as 3 of the top benefits that specifically pertain to cloud computing that channel partners gain from joining this partner program.• Ability to sell cloud services instantly without negotiating with ISVs through AppDirect's Core Distribution Program - Offer hundreds of leading cloud services to your SMB customers and provide them with tools to manage their cloud services under one r
How many of your partners are currently enrolled in your Cloud partner program or are utilizing the cloud portion of your overall partner program?All
Please identify those areas in which your company actively promotes its technology components to encourage customers or service providers to build a cloud offering (public, private or hybrid).
AppDirect is a platform for service providers and solution providers to sell cloud services
In what areas does your company currently have a Public Cloud Service?
AppDirect is a platform for service providers and solution providers to sell cloud services
In which of the following ways does your company engage with Channel partners to promote your Cloud-related technologies or services?
We have our own public cloud service or application - we use partners as resellers
In which of the following types of Channel training and enablement activities does your company invest to assist your Cloud focused partners?
Specialized technical training (face to face)
Specialized technical training (on-line, ILT)
Specialized sales training (face to face)
Specialized sales training (on-line, ILT)
Business transformation training or consulting (focused on financial, organization or sales/mktg. changes required to succeed with the cloud)
Field sales mentoring or coaching (between your direct sales
Sales playbooks or prospecting guides for cloud solutions
In which of the following ways does your company invest money to assist partners specifically with their shift to selling and /marketing cloud solutions?
Partner Demand Generation assistance (materials and/or funds)
What elements of support does you company offer in your Cloud channel program/tier to motivate and support your Cloud partners financially?
Not Applicable
Compensation and Fees
Does your company offer VARs assistance in compensation of their sales teams on residual revenue programs (maintenance, software or professional services), recurring revenues or annuity streams?Not Applicable
Are partners required to pay a fee to join your the basic or minimum tier of this Cloud Partner Program?Yes
Are partners required to meet specific minimum revenue requirements in order to join the basic or minimum tier of this Cloud Partner Program?No
Which of the following requirements must partners meet in order to join the basic or minimum tier of this Cloud Partner Program?
Business planning requirements
Executive sponsorship by vendor senior management
Valid website
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