2017 Cloud Partner Programs Guide Details

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Pax8 Cloud Wingman

U.S. Headquarters6400 S Fiddlers Green Circle
Suite 1500 Greenwood Village, CO 80111
U.S. HQ phone number1-855-884-PAX8
Year Company Founded2012
CEOJohn Street
Worldwide Channel Chief
Date Began Serving In This Role
North American Channel ChiefRyan Walsh
TitleSVP of Partner Solutions
Date Began Serving In This Role12/1/12
North American Cloud Channel Program ManagerDon Jeter
TitleDirector of Channel Marketing
Email Addressdjeter@pax8.com
Cloud Involvement, Products, And Solutions
Our existing partner program supports our cloud products/services
Our products are sold as a Cloud Service where we (the vendor) are the Service Provider (i.e. SaaS, PaaS or IaaS, HW as a service, network connectivity)
Year Cloud Channel Program was established2015
Please provide a brief overview of the company's cloud partner program or describe the components of your company's overall partner program that specifically pertains to cloud computing.As the world moves to the cloud, solution providers need to take to the skies to survive through the Pax8 Cloud Wingman Partner Program. Traditional distributors can't match Pax8's cloud-centric approach. Every Pax8 partner recruit is assigned a dedicated Cloud Solutions Advisor to serve as their own personal Cloud Wingman. The company's partners have instant backup on prospecting opportunities, closing deals, and buzzing the control tower. Pax8 also offers marketing firepower because it understands the challenges facing today's solution providers. It can be tough getting marketing efforts off the ground, but with Pax8, partners have a powerful arsenal of marketing material at their disposal. From collateral to email and social campaigns, Pax8 gives solution providers air cover for to help their sales soar. Pax8 only carries top cloud vendors in their categories so partners receive the best products. The suite of cloud products and solutions are tightly integrated into the Pax8 platform, giving partners lightning fast quoting, ordering, provisioning and billing. Pax8 partners also receive better margins to boost their bottom line and keep them in flight.
Please outline as many as 3 of the top benefits that specifically pertain to cloud computing that channel partners gain from joining this partner program.The Cloud Wingman Partner Program benefits partners through Marketing on Demand, cloud enablement training, and lead generation. Through Marketing on Demand, Pax8 partners gain access to comprehensive support, resources, and marketing assets to creatively and effectively position their company in the market and enhance their brand without additional headcount or associated cost. From customizable collateral to automated email campaigns, Pax8 is providing partners the marketing essentials. Figuring out what cloud products and solutions go together and the benefits to the solution provider community and their customers can be complicated. The company updates its line card regularly, providing a curated approach to the cloud that enables solution providers to get the most feature-rich solutions at the best price. That is why education is a big part of the program. Pax8 offers certifications, trainings, webinars, and more for partners seeking to expand their solutions-selling knowledge base and add new qualifications. Through its Cloud Wingman Partner Program, Pax8 is fully invested in cloud enablement, offering partners one-on-one support from its team of experienced Cloud Solutions Advisors. Pax8 also carefully vets and selects vendors that deliver the best value for the price. Pax8 is committed to helping partners thrive with cloud, so the partner program includes helping solution providers identify new leads so they can successfully close deals and grow their business. The Pax8 Cloud Wingman Program is robust, and the company delivers a management portal that gives partners quote-to-cash automation and assistance.
How many of your partners are currently enrolled in your Cloud partner program or are utilizing the cloud portion of your overall partner program?1000
Please identify those areas in which your company actively promotes its technology components to encourage customers or service providers to build a cloud offering (public, private or hybrid).
Backup/Disaster Recovery
Cloud Applications/SW
Cloud Hosting
Cloud Infrastructure (IaaS)
Cloud Management
Cloud Platforms (PaaS)
Cloud Migration
Cloud Security
Cloud Storage (SaaS)
In what areas does your company currently have a Public Cloud Service?
Do not offer a Public Cloud Service
In which of the following ways does your company engage with Channel partners to promote your Cloud-related technologies or services?
We have technology components that are used to build private or hybrid cloud infrastructure; we engage Cloud Service Providers to build datacenters which supply cloud capacity to other entities
In which of the following types of Channel training and enablement activities does your company invest to assist your Cloud focused partners?
Specialized technical training (face to face)
Specialized technical training (on-line, ILT)
Specialized sales training (face to face)
Specialized sales training (on-line, ILT)
Sales certification (for cloud)
Business transformation training or consulting (focused on financial, organization or sales/mktg. changes required to succeed with the cloud)
Sharing of service delivery methodologies or IP around cloud solutions (pre or post-sale)
Sales playbooks or prospecting guides for cloud solutions
In which of the following ways does your company invest money to assist partners specifically with their shift to selling and /marketing cloud solutions?
Customer Events
Offer them qualified cloud-specific sales leads
Partner Branding assistance (materials and/or funds)
Partner Demand Generation assistance (materials and/or funds)
Specialized local staff to help partners with marketing planning and/or execution
Partner Events
Partner Marketing Training
Co-selling assistance from local cloud-specialist sales or business development staff
What elements of support does you company offer in your Cloud channel program/tier to motivate and support your Cloud partners financially?
Demo program/Trial Keys
Loyalty programs or SPIFs
Compensation and Fees
Does your company offer VARs assistance in compensation of their sales teams on residual revenue programs (maintenance, software or professional services), recurring revenues or annuity streams?Yes
Are partners required to pay a fee to join your the basic or minimum tier of this Cloud Partner Program?No
Are partners required to meet specific minimum revenue requirements in order to join the basic or minimum tier of this Cloud Partner Program?No
Which of the following requirements must partners meet in order to join the basic or minimum tier of this Cloud Partner Program?
Actively transacting partner
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