2017 Cloud Partner Programs Guide Details

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SolarWinds MSP
SolarWinds MSP Channel Partner Program

U.S. Headquarters4309 Emperor Blvd, Suite 400
Durham, NC 27703
U.S. HQ phone number+1 (919) 957 5099
Worldwide Headquarters7171 Southwest Parkway, Building 400, Austin, Texas 78735
Year Company Founded1999
CEOJohn Pagliuca, General Manager
Worldwide Channel ChiefMike Cullen
TitleVice President, Sales & Customer Retention
Date Began Serving In This Role6/1/16
North American Channel ChiefFrank Colletti
TitleVice President, Sales
Date Began Serving In This Role11/1/11
North American Channel ChiefDave Sobel
TitleDirector of Community and Field Marketing
Date Began Serving In This Role12/1/13
North American Cloud Channel Program ManagerDavid Weeks
TitleSenior Global Channel Sales Manager
Email Addressdavid.weeks@solarwinds.com
Cloud Involvement, Products, And Solutions
Our existing partner program supports our cloud products/services
Our products are sold as a Cloud Service where we (the vendor) are the Service Provider (i.e. SaaS, PaaS or IaaS, HW as a service, network connectivity)
Our products are used to enable off-premise Cloud Solutions
Our products are used to build hybrid Private Cloud Solutions
Year Cloud Channel Program was established2006
Please provide a brief overview of the company's cloud partner program or describe the components of your company's overall partner program that specifically pertains to cloud computing.SolarWinds MSP empowers MSPs of every size and scale worldwide to create highly efficient and profitable businesses that drive a measurable competitive advantage. Integrated solutions including automation, security, and network and service management - both on-premises and in the cloud, backed by actionable data insights, help MSPs get the job done easier and faster. SolarWinds MSP helps MSPs focus on what matters most - meeting their SLAs and creating a profitable business. There are no program tiers and the only requirement is for partners to actively participate in the program.
Please outline as many as 3 of the top benefits that specifically pertain to cloud computing that channel partners gain from joining this partner program.#NAME?
How many of your partners are currently enrolled in your Cloud partner program or are utilizing the cloud portion of your overall partner program?Do not wish to disclose.
Please identify those areas in which your company actively promotes its technology components to encourage customers or service providers to build a cloud offering (public, private or hybrid).
Backup/Disaster Recovery
Cloud Applications/SW
Cloud Hosting
Cloud Infrastructure (IaaS)
Cloud Management
Cloud Security
Cloud Storage (SaaS)
RMM, Help Desk, Patch Management, Remote Control Support, Mobile Device Management and More
In what areas does your company currently have a Public Cloud Service?
Backup/Disaster Recovery
Cloud Applications/SW
In which of the following ways does your company engage with Channel partners to promote your Cloud-related technologies or services?
We have our own public cloud service or application - we use partners as resellers
We have technology components that are used to build private or hybrid cloud infrastructure; we engage integrators or Cloud Builders
In which of the following types of Channel training and enablement activities does your company invest to assist your Cloud focused partners?
Specialized technical training (face to face)
Specialized technical training (on-line, ILT)
Technical certification (for cloud)
Specialized sales training (face to face)
Specialized sales training (on-line, ILT)
Business transformation training or consulting (focused on financial, organization or sales/mktg. changes required to succeed with the cloud)
Sales transformation training
Field sales mentoring or coaching (between your direct sales
Sales playbooks or prospecting guides for cloud solutions
webinars, road shows, dedicated partner development team, dedicated sales support, white papers, best practices and engineering/technical resources, collaborative sales
In which of the following ways does your company invest money to assist partners specifically with their shift to selling and /marketing cloud solutions?
Partner Branding assistance (materials and/or funds)
Partner Demand Generation assistance (materials and/or funds)
Specialized local staff to help partners with marketing planning and/or execution
Partner Events
Partner Marketing Training
Co-selling assistance from local cloud-specialist sales or business development staff
What elements of support does you company offer in your Cloud channel program/tier to motivate and support your Cloud partners financially?
Demo program/Trial Keys
Internal-use product or licenses (discounted or free)
Referral programs (for Cloud Agents or influencers)
Compensation and Fees
Does your company offer VARs assistance in compensation of their sales teams on residual revenue programs (maintenance, software or professional services), recurring revenues or annuity streams?Not Applicable
Are partners required to pay a fee to join your the basic or minimum tier of this Cloud Partner Program?No
Are partners required to meet specific minimum revenue requirements in order to join the basic or minimum tier of this Cloud Partner Program?No
Which of the following requirements must partners meet in order to join the basic or minimum tier of this Cloud Partner Program?
Actively transacting partner
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