2017 Cloud Partner Programs Guide Details


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Zerto
Zerto Alliance Partner (ZAP) Program

U.S. Headquarters27-43 Wormwood Street
Suite 530 Boston, MA 02210
U.S. HQ phone number6179936331
URLhttp://www.zerto.com
Year Company Founded2009
Executives
CEOZiv Kedem
Worldwide Channel ChiefMariah West
TitleDirector, Global Partner Marketing
Date Began Serving In This Role2/1/12
North American Channel ChiefMariah West
TitleDirector, Global Partner Marketing
Date Began Serving In This Role2/1/12
North American Cloud Channel Program ManagerMariah West
TitleDirector, Global Partner Marketing
Email Addressmariah@zerto.com
Cloud Involvement, Products, And Solutions
Our existing partner program supports our cloud products/services
Our products are used to enable off-premise Cloud Solutions
Our products are used to build hybrid Private Cloud Solutions
Year Cloud Channel Program was established2012
Please provide a brief overview of the company's cloud partner program or describe the components of your company's overall partner program that specifically pertains to cloud computing.The Zerto Alliance Partner (ZAP) Program for Cloud provides a trusted network of cloud service providers to enterprises ready to take full advantage of the cloud. ZAP Cloud partners deliver replication and recovery services based on Zerto Virtual Replication, a hypervisor-based replication solution. Customers can leverage cloud-based DR and backup capabilities to ensure mission-critical applications will be available in the event of an outage, planned or unplanned. IT can focus on other projects to grow the business instead of maintaining the business. Companies can choose Disaster Recovery as a Service (DRaaS), protecting on-premise applications to the cloud, and/or in-cloud DR, protecting applications deployed in the cloud and replicated to a secondary cloud data center. The newly revamped tiers include Registered, Silver, Gold and Platinum.
Please outline as many as 3 of the top benefits that specifically pertain to cloud computing that channel partners gain from joining this partner program.1. Program goals and product delivery are tied to a Cloud Service Providers specific business model and preferred method of billing 2. Program is equitable, delivering consistent rewards across partner types. Cloud Service Providers can gain the same benefits of a traditional reseller under the program 3. Cloud specific materials, tools, resources and support are built exclusively for Zerto's Cloud Service Provider Partners
How many of your partners are currently enrolled in your Cloud partner program or are utilizing the cloud portion of your overall partner program?352
Please identify those areas in which your company actively promotes its technology components to encourage customers or service providers to build a cloud offering (public, private or hybrid).
Backup/Disaster Recovery
Cloud Applications/SW
Cloud Management
Cloud Migration
In what areas does your company currently have a Public Cloud Service?
Backup/Disaster Recovery
Cloud Applications/SW
In which of the following ways does your company engage with Channel partners to promote your Cloud-related technologies or services?
We have technology components that are used to build private or hybrid cloud infrastructure; we engage integrators or Cloud Builders
We have technology components that are used to build private or hybrid cloud infrastructure; we engage Cloud Service Providers to build datacenters which supply cloud capacity to other entities
In which of the following types of Channel training and enablement activities does your company invest to assist your Cloud focused partners?
Specialized technical training (face to face)
Specialized technical training (on-line, ILT)
Technical certification (for cloud)
Specialized sales training (face to face)
Specialized sales training (on-line, ILT)
Sales certification (for cloud)
Cloud specific ROI or TCO calculator tools to be used with end-users
Sales playbooks or prospecting guides for cloud solutions
In which of the following ways does your company invest money to assist partners specifically with their shift to selling and /marketing cloud solutions?
Customer Events
Offer them qualified cloud-specific sales leads
Partner Branding assistance (materials and/or funds)
Partner Demand Generation assistance (materials and/or funds)
Specialized local staff to help partners with marketing planning and/or execution
Partner Events
Co-selling assistance from local cloud-specialist sales or business development staff
What elements of support does you company offer in your Cloud channel program/tier to motivate and support your Cloud partners financially?
Demo program/Trial Keys
Discounts (training, volume, tiered, etc.)Utility or annuity-based pricing or licensing
Internal-use product or licenses (discounted or free)
MDF/CO-OP
Compensation and Fees
Does your company offer VARs assistance in compensation of their sales teams on residual revenue programs (maintenance, software or professional services), recurring revenues or annuity streams?Not Applicable
Are partners required to pay a fee to join your the basic or minimum tier of this Cloud Partner Program?No
Are partners required to meet specific minimum revenue requirements in order to join the basic or minimum tier of this Cloud Partner Program?Yes
Which of the following requirements must partners meet in order to join the basic or minimum tier of this Cloud Partner Program?
Actively transacting partner
Business planning requirements
Certified/accredited sales staff
Marketing plan
Revenue commitment
Technical certification requirements
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