2014 Network Connectivity Partner Program Guide

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Program: ADvantage Partner Program

901 Explorer Blvd.
Huntsville, AL, 35086, US


Program URL:

Program Description:
ADTRAN, Inc. is a leading global provider of networking and communications equipment. ADTRAN's products enable voice, data, video and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by service providers, private enterprises, educational institutions, government organizations, and millions of individual users worldwide

Program Highlights:
ADTRAN's ADvantage Partner Program is designed to deliver friendly and rewarding programs by empowering partners to develop opportunities, capture competitive accounts and provide best-in-class solutions. Recently enhanced, the program addresses current market challenges for ADTRAN's Channel partners with a friendly path to tiered benefits, where they have access to rewards and tools for success. The three tiers enable partners to take advantage of specialized training in ADTRAN solutions, receive financial benefits and ultimately support the needs of each unique business model. Details of each tier include:
  • Registered Partners receive access to resources needed to begin selling ADTRAN networking solutions. The level has new benefits, in which they can access guided discounts with no contractual commitment, and build their knowledge base with access to specialization and deal registration.
  • ADvantage Partner is designed to deliver valuable benefits to help continue enhancing the relationship with ADTRAN through expanded engagement and specialization. The mid-level tier provides a clear acceleration path towards building a stronger relationship with ADTRAN and customers.
  • The highest level, ADvantage Plus, supports partners who are compliant and have completed specialized training with expanded sales coverage, prioritized pre- and post-sales support, access to refurbished equipment and performance incentives based on growth goals.

    Program Manager:
    Andrea Thomas
    Director Channel Development

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