2014 Partner Programs Guide Details


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NETGEAR, Inc.
PowerShift Partner Program

Company Information
Address350 E Plumeria Dr
San Jose
CA
95134
408-907-8000
URLwww.netgear.com
CEOPatrick Lo
Year Company Founded1996
North American Channel ChiefKevin Kabat
Vice President of Sales, Americas
Vendor Size CategoryLarge
Total RevenueGreater than $1B
Indirect Revenue Percentage91% to 100%
Program Information
Name of Channel ProgramPowerShift Partner Program
Year Program Established2004
Number Channel Field Sales Reps North America12
Number Inside Channel Sales Reps North America8
Total North American Partners19,000
Number of New North American Partners200
Top Tier NamePlatinum Plus
North American Partners Top Tier45
Tier 2 NamePlatinum
North American Partners Tier 2350
Tier 3 NamePowerShift
North American Partners Tier 319,000
Market Segment Specializations
Backup and Recovery Software
Client Security Software: Firewall, Anti-Spam, Anti-Virus
Cloud Security
Enterprise Network Storage, SAN or NAS
Network Security Appliances
Server and Desktop Virtualization
SMB Networking Hardware including Wireless LANs and Voice
Storage
System and Management Network Management
Anti Virus Malware Threat Management; Data Protection; Intrusion Detection Prevention; Security Appliances; Data Deduplication Software; Back-up Systems / Tape / Removable / DST; Remote Data Backup; Other Cloud; Other Software; Remote Access; Routers Swit
Cloud Product and Program Offerings
Products Enable Off-Premise Cloud Solutions
Products Used To Build Private Clouds
Existing Program Supports Cloud Products
Extra Points Of Margin For Registered Deals
Extra points of margin depending deal size
Time Frame For Communication of Deal Registration Approval or DenialYes within 72 hours
Program Offerings To Support Resellers
SPIFs
Rebates
Discount Promotions
Qualified Leads
Incentive Program
Financial Rewards
Partner Portal
Online Tools
Eligibility To Sell Vendor Services
Field Channel Account Manager Coverage
Inside Channel Account Manager Coverage
Loyalty Programs
Services Attach: For Every Dollar of Product Sold By Solution Providers, What's The Average Of Complementary Services Purchased By End CustomersMore than $2, up to $3
Programs To Increase Services Attach
Case Studies
Partner Incentive Program
Offer Residual Revenue ProgramNot Applicable
Demonstration Units OfferedYes for any partner level
Demonstration Unit Charges25-50% off list
Criteria To Determine Partner Tiers
Sales Volume
Technical Skills
Solutions Expertise
Vertical Market Expertise
Specialization
Criteria To Determine Partner Discounts
Tiered Discounts
Program Offerings To Help Partners Expand Businesses
Help Horizontal VARs Enter Vertical Markets
Training Advice On Incorporating Cloud Solutions
Eligibility To Sell Vendor Services
Training Offerings
Web Based
Instructor Led
Face To Face
Costs for trainingFree for all partner tiers
Recertification RequirementsOnce per year
Fee To Join Partner ProgramNo Fee
Revenue Requirements To Join Partner ProgramQuarterly revenue commitment
Requirements To Join Program
Certified Or Accredited Sales Staff
Executive Sponsorship
Business Planning Requirements
Territory Coverage
Sales Volume
Program Offers
Pre Sales Support
Post Sales Support
Technical Support
Local Account Field Reps
Dedicated Account Team
Partners Briefed On Product Launches1 month to less than 4 months before customers
Partner Advisory CouncilYes - formal
Partner Portal/Web Site Offerings
Restricted Access To Partner Information
Searchable Product Pricing Database
Downloadable Marketing Materials
Online Training Resources
Online Tools
Configuration Tools
Online Marketing Tools Offered To Partners
Do Not Offer Online Marketing Tools
Hands-On Marketing Support Offered To Partners
One To One Marketing
Other Information and Education Support Offered To Partners
Host Conference For Partners
Conduct Online Seminars And Conferences
Provide Funding To Partners To Attend Industry Conferences
Publishes Regular Newsletters
Conducts Regular Meetings With Individual Partners
Requirements for MDF/Coop Marketing
Sales Volume
Number Of Certified Technicians
Discretionary Based On Usage Approval
Discretionary Based On Product Vertical Customer Focus
Do You Help Partners Track MDFYes
What Can Partners Spend MDF/Coop Funds On
Advertising
Training
Promotions
Market Research
Events
Marketing Support
Email Marketing
Field Markteting Managers Available To Plan Demand GenerationYes
Percent Of Unspent MDF Quarterly1-10%
Partner Lead Support Offered
Generates Leads And Initiates SalesTop Tier Partners Only
Generates Leads Which Are Given To PartnersTop Tier Partners Only
Drive Demand Directly To Partners Through MDFTop Tier Partners Only
Tools On Portal For Partner To Drive Their Own DemandNot Offered
Access To Dedicated Program ManagerAccess to a dedicated partner program manager is dependent on partner volume


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