2018 Partner Program Guide Details


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Auvik Networks Inc


Address180 Columbia Street West
Suite 1C
Waterloo
ON
N2L 3L3
U.S. HQ phone number519 804 4700
Web Site URLhttps://www.auvik.com
CEOMarc Morin
Year Company Founded2011
Company SizeSmall
Worldwide Channel Chief
Full NameAlex Hoff
TitleVP, product and sales
Date began serving in this role01/2011
North American Channel Chief
Full NameAlex Hoff
TitleVP, product and sales
Date began serving in this role01/2011
Channel Program Information :
Name of North American Channel ProgramAuvik Partner Program
Year this Channel Program was established2015
North American Channel Program ManagerAlex Hoff
Program Manager TitleVP, product and sales
Please indicate the products and services in which your company specializes and the sales models that apply:
As-a-service utility model (for either managed or cloud service delivery)Managed Services (RMM)
Network connectivity
Systems management/network management
OverallManaged services (RMM)
Network connectivity
Systems management/network management
Program Tiers:
Top Tier Name:We do not have tiers.
Which of the following best describes your company's Cloud involvement, products, and solutions?
 Our products are sold as a Cloud Service where we (the vendor) are the Service Provider (i.e. SaaS, PaaS or IaaS, HW as a service, network connectivity)
 Our existing partner program supports our cloud products/services
Does your partner program offer extra points of margin/discount/rebatesfor registered deals?
 We offer deal registration, but do not offer extra points of margin/discount for registered deals
Does your partner program require you to communicate approval or denial of a deal registration within a certain amount of time?Yes, in less than 24 hours
Does your partner program compensate partners for deals that are registered by partners, but closed by direct sales?Not Applicable
Does your partner program compensate partners for deals registered by one partner but closed by another?Not Applicable
How does this channel program motivate/support its resellers?
 Automation systems & partner portal development
 Development of training & certification programs/curriculum
 Financial rewards
 Incentive program
 Marketing resources
 Online tools
 Partner Communication & Recruitment Materials
 Qualified leads
 Referral programs
 Sales enablement
What, if any, specific programs do you have in place to help partners increase their services attach and/or profit?
Is it possible for a Solution Provider to attach services to your product/service beyond typical maintenance and/or break-fix?Yes
Thinking about a typical sale in which a Solution Provider is able to attach services to your product/service, is the amount they are able to attach:Attach services that are typically more than the profit your partners derive from your solution
 Technical Certification Training
 Partner Services/Solution Selling Training
 Case Studies demonstrating the value of a total solution sell
 Pay as you go purchase option
 Automated transaction process for billing/licensing and provisioning
Does your partner program offer a residual revenue program (maintenance, software or professional services), recurring revenues or annuity streams that enable partners to create a long-term year after year revenue stream?Not Applicable
What does this program typically charge your partners for demo units or evaluation licenses?Free
By what criteria are partner tiers for this partner program determined?
 Partner program does not have multiple tiers
How are partner discounts determined?
 Group membership, annual prepayment.
Which of the following does your partner program offer to partners in an effort to help expand their businesses?
 Technical training
 Sales tools
 Tools to identify selling opportunities
What types of training does your partner program offer?
 Virtual instructor-led training
Testing out to exhibit existing technical skills acquired without requiring completion of the curriculum
Is there a cost to partners for training and/or certification?
Basic TrainingFree for all partners
Advanced TrainingFree for all partners
High Level CertificationFree for all partners
How often does your partner program require re-certification or renewal for partners?NOT APPLICABLE
Are partners required to meet revenue requirements in order to join the minimum or basic level of this partner program?No revenue commitment necessary
Please indicate which of the following requirements must be met in order for a partner to join the minimum tier or basic level of this partner program?
 There are NO REQUIREMENTS to join this partner program
Does this channel partner program offer:
 Pre-sales support
 Post-sales support
 Technical support
 Dedicated account team
 Clearly defined division between accounts for direct and indirect sales
How much time in advance of their customers are solution provider partners briefed on new or upgraded product launches?Solution providers not briefed before their customers
Does your company's partner program portal/web site provide:
 Downloadable marketing materials
 Online training resources
 Deal Registration
 Configuration/installation tools
 Troubleshooting tools
 Partner performance and profitability calculator
Which of the following types of hands-on marketing support does your partner program provide?
 Do not offer marketing support
How does your partner program inform and educate your partners? Does your partner program provide any of the following:
 Hosts a conference specifically for partners
 Conducts online webinars and conferences
 Publishes regular newsletters
 Conducts regular email marketing
 Conducts regular meetings with individual partners
 Our channel account managers are responsible for educating and informing partners
 CAMs and Marketers communicate with partners primarily through Social Media
 e-books, case studies, white papers, slide decks, videos, tutorials
Which of the following criteria must a partner meet in order to qualify for the minimum or basic level of MDF/Co-op marketing?
 Not applicable to our business model
What does this partner program allow partners to spend MDF on?
 NOT APPLICABLE
Does your partner program have Partner Marketing Managers assigned to partners that qualify for MDF to plan and execute demand generation campaigns?NOT APPLICABLE
What percentage of your MDF/Co-op goes unspent on a quarterly basis?NOT APPLICABLE
How does your partnerprogram support its channel partners with leads?
Generates leads and initiates sales, which are turned over to partnersNot Offered
Generates leads which are turned over to partnersNot Offered
Works cooperatively with partners to drive demand directly to them through MDF and other marketing programsNot Offered
Provides tools on portal for partners to drive their own demandAll partners
Do partners need to meet specific lead management criteria or training in order to receive and continue to receive leads?No

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