CEO Outlook 2024

Ask many of the world’s top technology CEOs about the biggest market opportunity for 2024 and the resounding answer will be artificial intelligence.

“AI is the most important technology innovation of the past 50 years, and the biggest opportunity for AMD and our partners in 2024 will be around bringing new datacenter and PC solutions to market that can drive wide adoption of AIacross enterprise and consumer applications,” said Lisa Su, AMD’s chair and CEO, in written responses provided for CRN’s annual CEO Outlook project, which surveys some of the industry’s top executives.

For Google Cloud, investment in data analytics and AI is at the top of the list for 2024, according to CEO Thomas Kurian.

“Our vision for generative AI has been to create a platform that allows people to build and use agents that can understand, reason and act on information in a similar way that humans do,” he said.

But with AI comes great security concerns.

“The events of the last five years will likely culminate in what I think will be the ‘perfect storm for cybersecurity.’ We have a nonlinear acceleration in using Generative AI, both by organizations and bad actors,” said Nikesh Arora, chairman and CEO of Palo Alto Networks.

Cisco Systems Chair and CEO Chuck Robbins, meanwhile, believes that AI and security are “inexorably linked.” With the company’s impending $28 billion acquisition of Splunk expected to close this year, Cisco is looking forward to working with partners to meet their customers’ requirements.

“Not only will this create one of the largest software companies globally, but our complementary capabilities in AI, security and observability will unlock the true value of data for customers of all sizes,” he said.

Keep reading to see where CEOs are placing their bets in 2024 and how they are relying on partners to help them tackle emerging technology opportunities this year.—Gina Narcisi

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