CEO: Frank Slootman
Data cloud platform provider Snowflake made a huge splash in 2020 when the company’s September IPO turned out to be one of the biggest of the year, giving it a bigger market capitalization (currently around $82 billion) than such leading IT vendors as Dell Technologies and VMware.
So, what do you do for an encore?
Snowflake initially positioned itself as a cloud-based data warehouse service provider, but the company has broadened its offerings to include a range of cloud-based data management services including data science and data sharing. That means it’s competing with established giants like Amazon Web Services and Microsoft as well as smaller companies and startups offering various cloud-based big data products and services.
In November Snowflake launched a number of new platform features and capabilities that enable customers to work with more data types, exert better control over data and more easily access data services. New development capabilities called Snowpark allow data engineers, data scientists and developers to write code in languages of their choice and execute workloads such as data preparation and ETL (extract, transform, load) on Snowflake.
Those are the kind of innovations Snowflake, based in San Mateo, Calif., must continue to provide in 2021. Partners will also be watching to gauge the progress of its channel efforts, following the launch of the Snowflake Partner Network in June 2020.